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Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. A study by MailChimp found that the average email open rate across industries is 21.33%.

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5 Ways to Build Up Customer Loyalty

Zoominfo

In an Accenture study recently conducted, 54% of respondents experienced a drop in trust, which resulted in $180 billion in revenue at stake of being lost. Invest in Multi-Channel Customer Service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one.

Loyalty 130
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Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. A study by MailChimp found that the average email open rate across industries is 21.33%.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. We offer them an incentive combined with value messaging to get them into a demo meeting.

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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Even better than trying to control negative reviews, offer an incentive to customers who leave positive reviews of your product online.

Buyer 190
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6 RevOps Strategies to Get You Through Economic Hardship

The Spiff Blog

Efficient communication channels. But, none of these strategies will be successful if you’re relying on antiquated or inefficient communication frameworks and channels. They require collaboration platforms or channels that your sales, marketing, and customer success teams understand and consistently engage with.

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Trade Show to Customer: Email Lead Nurturing Tips

Pipeline

Give cold leads: Education Lead magnets Guides Whitepapers Tools Give warm leads: Signature content showing them how you get results Customer case studies Live case studies Online reviews and testimonials Give hot leads: Quotes Proposals Demos Tours 1-on-1 engagement The more prospects engage with your content, the warmer they get.