Crunchbase

NOVEMBER 13, 2020

Marketing strategies that may have been effective pre-COVID may no longer deliver the desired results now, especially as people’s habits for shopping and buying seemingly changed overnight. Social selling involves researching, connecting and engaging with leads and customers on social media platforms.

Social Selling 98

Social Selling Lead Rank Lead Scoring Social Media 98

No More Cold Calling

SEPTEMBER 18, 2014

The report explains: Defining some terms in the Wild West of social is especially useful. Social selling (i.e., reaching out to individuals with offers and follow-ups) is different than social marketing (i.e., Not every social outreach is going to result in a sale, nor should it.

Social Selling 296

Social Selling Cold Calling Social Media Ideal Customer Profile 296

SBI Growth

JANUARY 7, 2013

As a sales rep, you can’t rely solely on Marketing to develop your presence. Building a strong digital presence is key to Social Selling and is a consistently growing trend. You then probably narrowed down your choices before even picking up the phone. Research – Stay up on best practices to make the most of your brand.

Social Selling 321

Social Selling Ideal Customer Profile Harvest Social Media 321

Zoominfo

DECEMBER 13, 2018

But, we say, if you aren’t using YouTube to hone your skillset, pick up new tips and tricks, or stay up-to-date on industry news, you’re missing out. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Today, we do the same for sales reps. 1. Jeb Blount (Sales Gravy).

Channels 187

Channels Face-to-face Video Hubspot 187

Sales Hacker

MARCH 16, 2020

There’s been a shift in how B2B organizations communicate through follow-ups and outreach. In this article, we’ll look at five sales follow-up tactics that will help you do just that. We’ll look at how your SDRs and AEs can provide buyers with more personalized interactions in any meeting during the follow-up.

Follow-up 108

Follow-up Examples Lead Rank Marketing Qualified Lead 108

John Barrows

FEBRUARY 13, 2019

As a GenXer, when Social Selling hit the sales scene I thought it was a joke and yet another thing I was supposed to do to be successful in sales. When I went off on my own with JBarrows, I had a whole bunch of consultants tell me they could get me 10,000 Twitter followers in just a few weeks. Fantastic, add it to the list.

Social Selling 120

Social Selling Education Follow-up Industry 120

Hubspot Sales

SEPTEMBER 20, 2022

Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. What is social prospecting? Social selling is a long-term game that can pay off in big ways.

Social Media 92

Social Media Channels Media Prospecting 92

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Score More Sales

JULY 27, 2013

Have you made time to learn how to leverage LinkedIn and other social selling strategies to help you grow your visibility? Below are some of my fantastic and amazing social selling colleagues – all of us, like Score More Sales, are LinkedIn Sales Solutions Channel Partners. Increase Opportunities.

Social Selling 189

Social Selling Maximizer Resources LinkedIn 189

LinkedFusion

OCTOBER 10, 2023

LinkedIn is often the only platform that helps sales reps get new business, even while Twitter, Facebook, Instagram, and Snapchat are useful resources for learning more about your prospect’s hobbies and personality, warming them up before you reach out, and developing your subject matter expertise. But they are no match for B2B selling.

LinkedIn 40

LinkedIn Social Selling Ideal Customer Profile Lead Rank 40

Pipeliner

MAY 4, 2022

But in 2022, there is a new method of sales that is rapidly gaining popularity: social selling. Social selling is one of the most in-demand skills for modern sales teams. Keep reading to learn what social selling is, how to do it the right way, and how it brings about a new era of B2B sales.

Social Selling 52

Social Selling B2B Lead Rank Lead Scoring 52

LeadFuze

JANUARY 1, 2022

Social selling is a term that has been hotly debated in the sales world. We will talk more about all the tools you need to get started in social selling. There are many misconceptions about social selling. This is crazy specific, but you could find all the people that match the following: .

Social Selling 52

Social Selling Tools Social Media Strategy 52

LinkedFusion

SEPTEMBER 30, 2023

LinkedIn is often the only platform that helps sales reps get new business, even while Twitter, Facebook, Instagram, and Snapchat are useful resources for learning more about your prospect’s hobbies and personality, warming them up before you reach out, and developing your subject matter expertise. But they are no match for B2B selling.

Social Selling 40

Social Selling LinkedIn Ideal Customer Profile Lead Rank 40

Zoominfo

MAY 3, 2020

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. The key here is to make sure your social strategy works in tandem with your existing GTM plan in order to achieve alignment as well as success.

Social Media 200

Social Media Media Strategy Benefit 200

No More Cold Calling

MARCH 17, 2016

What makes the most influential sellers so successful on social media? Any sales professional who says it’s easy to keep up communication on social networks is either lying or doing it incorrectly. Done right, social selling is a time-consuming task that requires thought and focused effort. Re-tweet their posts.

Social Selling 120

Social Selling Lead Rank Lead Scoring Social Media 120

Zoominfo

DECEMBER 13, 2018

But, we say, if you aren’t using YouTube to hone your skillset, pick up new tips and tricks, or stay up-to-date on industry news, you’re missing out. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. So, if you’re in need of some new sales motivation , keep reading. Go check it out!

Channels 100

Channels Video Hubspot Face-to-face 100

Pipeliner

DECEMBER 16, 2023

The Evolution of Go-to-Market Strategies for SaaS Companies As the host of a podcast, I recently had the pleasure of interviewing Barrett King , a leading expert in go-to-market strategies for SaaS companies. The Shift in Go-to-Market Strategies Barrett and I delved into the evolution of go-to-market strategies for SaaS companies.

Strategy 59

Strategy Video Marketing Scale 59

Increase Sales

MARCH 4, 2015

Social selling is a lie, a rather big one at that. There are numerous definitions for social selling. One of the more concise ones is offered by Hubspot : “Salespeople use social media to interact directly with their prospects. .” Marketing involves channels to distribute the message.

Social Selling 70

Social Selling Sales Qualified Lead Social Media Small Business 70

Pipeliner

DECEMBER 17, 2019

He has shared his knowledge and expertise in numerous eCommerce conferences, including “Litmus Live” and “Meet Magento” He is the co-founder and CEO of Omnisend, the powerful omnichannel marketing automation platform that’s focused on moving eCommerce marketers beyond the generic email marketing tools.

Email Marketing 95

Email Marketing Marketing Channels Face-to-face 95

Hubspot Sales

MAY 22, 2019

These days, there's a lot of talk about influencing sales through social media or "social selling." It also explores how social media fits into a true multi-channel approach. Initially, it was tough to try to line up weekly guests for the podcast. Amplification Through Social Media.

Channels 95

Channels Influencer Pipeline Social Media 95

Hubspot Sales

OCTOBER 29, 2017

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 111

Channels Video Training Hiring 111

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Pipeliner

SEPTEMBER 12, 2018

Social selling has revolutionized the way that we sell in the modern, technological era. This article explores actionable steps to harness the power of social selling. Social Selling Hype: There was a lot of hype surrounding social selling when it first entered the business world.

Social Selling 49

Social Selling Social Media Ideal Customer Profile Consumer 49

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Tenfold

SEPTEMBER 19, 2017

These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. Remember this Sales 101 basic: be where your market is. Of these, more than two thirds are on social media. Plus, more than 90 percent of brands are on at least two social media platforms. What Is Social Selling?

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. So, if you’re looking for inspiration, Kyle is definitely someone to follow.

Social Media 205

Social Media Influencer Media Hiring 205

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Zendesk Sell

JANUARY 24, 2019

Social selling — a term that wasn’t even on the radar of sales reps 20 years ago. Now, 90% of top-performing salespeople use social media as part of their sales strategy. In addition, 78% of social sellers outperform their peers who don’t have a social media strategy. What is social selling?

Social Selling 61

Social Selling Twitter How To Facebook 61

Alice Heiman

NOVEMBER 2, 2022

Many salespeople don’t know how to use social media to connect and build a trusted network so they simply have a meager profile and don’t do anything else. In fact they may even be afraid because their previous company may have fired employees who posted on social. Watch the podcast below or on our YouTube channel.

Conversion 118

Conversion Lead Rank Social Media Social Selling 118

Tenfold

SEPTEMBER 19, 2017

When discussing digital transformation, it’s impossible not to discuss social selling and its impact on the sales cycle. Marketing and sales automation tools have made it possible to reach hundreds, if not thousands, of potential buyers instantly. Schaffer is one of the World’s best social media strategists.

Social Selling 89

Social Selling Social Media B2C ROI 89

Sales Hacker

NOVEMBER 13, 2017

In this article I’m going to explain how to PROPERLY execute an effective trade show follow up campaign without being a blood sucking lead vulture. 10 Steps for Effectively Following Up with Leads After a Trade Show or Event. Send a short & sweet thank you follow up email. Tier your gifts.

Trade Show 75

Trade Show Follow-up Top of Funnel Buyer Persona 75

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Janek Performance Group

DECEMBER 5, 2023

Additionally, AI can generate personalized email and marketing campaigns that are more likely to covert. It can assess their markets and verticals, and it can even mirror their company’s language. This helps sellers prioritize their efforts and tailor their outreach and marketing campaigns. And it worked.

Trends 62

Trends Top of Funnel Social Media Lead Rank 62

Jeff Davis

MARCH 15, 2017

This guest blog was written by Mindi Rosser over at mindirosser.com You’ve heard about social selling. You know you need to be active on social media to get the most from your sales efforts. Is it even worth throwing social media into the mix? Or trying something different on social media? Here’s why.

Social Selling 48

Social Selling B2B Social Media Twitter 48

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. Twitter Followers: 124k. Well, you’re in luck!

Influencer 188

Influencer B2B Social Media Twitter 188

Zoominfo

FEBRUARY 2, 2021

As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Cross-Sell Analysis. Cross-selling and up-selling?

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162