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Don’t Neglect Channel Partner Programs

Sales and Marketing Management

If your go-to-market strategy relies heavily on channel partners, that’s one more step you are removed from your ultimate end-user. Training is essential to having success with channel partners, and just as in-person sales calls shifted to virtual due to the global pandemic, so too has channel partner training.

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Technology can improve your recognition efforts

Sales and Marketing Management

No longer considered nice-to-have resources for a subset of workers, these tools have become vital to all employees and will continue to support formal and informal functions for both remote and in-office workers. While travel rewards are down, the IRF reports that merchandise use is slightly up, and points programs have increased by 22%.

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Firing up the revenue engine post-crisis

Sales and Marketing Management

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— shifting and aligning priorities (support), implementing new, more impactful channel strategies (enable) and leveraging the right solutions (engage). Reinforce channel support. Are you digital-ready?

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6 steps to adapt effectively

Sales and Marketing Management

from all of your sales channels. Optimize your e-commerce channel to give buyers ease and convenience, and make sure all your sales channels are integrated and incented to collaborate with each other. Group travel is down, but not out. speed, transparency and expertise?–?from How COVID-19 could reshape sales.

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5 Ways to Build a Better Employer Brand

Zoominfo

Today’s candidates have access to a wealth of information regarding open positions and hiring companies. But in today’s hyper-connected world of social media and review sites, word-of-mouth travels fast. To build a strong employer brand, you must craft a comprehensive, multi-channel content strategy to engage your target candidates.

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5 Ways to Build a Better Employer Brand

Zoominfo

Today’s candidates have access to a wealth of information about which jobs are available and which companies are hiring. But in today’s hyper-connected world of professional social networks like LinkedIn and employer review sites, word about your company culture travels fast. Why is it Important to Have an Employer Branding Strategy?

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Empower Your Influencer Status and Business Growth

Smooth Sale

Give Tips and Tricks Like the tips above, the influencers specialize in informative and highly digestible content designed to answer the specific needs of their audience. Suppose you are positioning yourself as a channel providing tips and tricks via regular content plus offering close and in-depth looks at specific problems and needs.