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Inside the Mindset of Users and Non-users of Incentive Travel

Sales and Marketing Management

Teaser: When Sales & Marketing Management magazine and the SITE Foundation initiated a comprehensive survey on the use of incentive travel, they knew that some of the most illuminating information would come from non-users of this motivational tool. read more'

Travel 159
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Technology can improve your recognition efforts

Sales and Marketing Management

No longer considered nice-to-have resources for a subset of workers, these tools have become vital to all employees and will continue to support formal and informal functions for both remote and in-office workers. While travel rewards are down, the IRF reports that merchandise use is slightly up, and points programs have increased by 22%.

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Don’t Neglect Channel Partner Programs

Sales and Marketing Management

Georgia-based Incentive Team works primarily with home goods manufacturers who sell through channel partners. With traditional in-person meetings with these reps not possible, Incentive Team’s clients have focused on creating informative, on-demand videos and offered incentives for completing the courses.

Channels 136
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Beyond the Pay Mix: What Makes Salespeople Tick Today

Sales and Marketing Management

Incentives and bonuses are just the starting point. Compensation: Think beyond cash incentives. Offer incentives on the go and focus on experiences (e.g. travel incentives). Improvements in data and IT can be implemented to get better metrics, better access to information and maximum transparency. . .

Lead Rank 254
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Firing up the revenue engine post-crisis

Sales and Marketing Management

Channel leaders have the unprecedented opportunity to invest in and improve channel automation systems, including sales incentive platforms, partner portals, digital training programs and through-channel marketing. Deliver regular cadence – Regularly delivering information and valuable content to channel partners is paramount.

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6 steps to adapt effectively

Sales and Marketing Management

Optimize your e-commerce channel to give buyers ease and convenience, and make sure all your sales channels are integrated and incented to collaborate with each other. Re-map your customer decision journey to capture changes in the new normal, and use these insights to inform GTM model adjustments. Group travel is down, but not out.

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Communicate to connect

Sales and Marketing Management

When every third sentence seems to be a question, strong leaders provide the important information that workers need to reduce stress and learn as much as possible about future plans. This publication writes a lot about recognizing stellar performances with non-cash rewards, including gift cards, merchandise and incentive travel experiences.

Journal 177