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Training Incentives Are Vital in the Digital Sales Era

Sales and Marketing Management

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. My answer: sales training initiatives. Sales training has grown in importance in the past decade. their skills.

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5 Ways Marketing Can Contribute to Social Selling Excellence

SBI Growth

2013 is the year Social Selling became Mission Critical. Social Selling is a proven method of securing the first appointment with buyers inside of target accounts. There’s a lot written these days on Social Selling. At its core, Social Selling is a modern prospecting methodology that fills the funnel with opportunities.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today’s blog post is for you!

Channels 220
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LinkedIn Celebrates 10 Years with Big Enhancements

Score More Sales

LinkedIn sent out a great email to its members which included the video you see here. We included it because I’m crazy about LinkedIn as a sales tool, and because LinkedIn and I go way back – nine years, in fact. I opened my LinkedIn account on October 3, 2003. It is professional. What was the business model?

LinkedIn 206
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How To Make Your Linkedin Profile Stand Out

MTD Sales Training

LinkedIn is rapidly approaching 600 million users. InsideSales.com shows that 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Demandwave.com states in one of its research papers that, of a group of B2B marketers surveyed, 59% were able to confidently say LinkedIn is generating leads for them.

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Forget Social Selling—Try Social Engagement

No More Cold Calling

Social selling (i.e., reaching out to individuals with offers and follow-ups) is different than social marketing (i.e., While social engagement may seem more noble or altruistic, what really is energizing ssis the adoption of social in the B2B world is the view that it is another channel for executing sales strategy.

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Expert Opinion: Capture Revenue with Strong Onboarding

SBI Growth

The sales team deserved a training program as aggressive as this year’s budget. In a recent post , I urged Sales Ops leaders to take responsibility for training and development. It included activities the client’s Training and Development team had deemed necessary. This VP felt the status quo needed to be challenged.

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