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Evaluating Your Business Development Strategy

Janek Performance Group

A pillar of success for any sales organization is an effective business development strategy. However, merely having a strategy isn’t enough. Of course, changes in the sales landscape and marketplace have a profound effect on your business development strategy. This is what your strategy hopes to achieve.

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The Weaponization Of Social Media

Partners in Excellence

I just read Chris Brogan’s piece, The Bare Truth About Social Media , a phrase leaped out at me==how we are “weaponizing” social media. It seems we are at war and social media tools are becoming weapons of mass distraction. Is Social Media Really Anti-Social?

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. That’s why sometimes it’s difficult to know the difference.

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How to Create an Effective Sales and Marketing Plan

Highspot

Here are the key differences between a sales plan and a marketing plan: Focus and Objectives Sales Plan: Primarily focuses on the activities and strategies to drive direct revenue generation. Marketing Plan: Has a broader scope, encompassing the overall market strategy, brand positioning, promotional activities, and communication efforts.

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How to Create an Effective Sales and Marketing Plan

Highspot

Here are the key differences between a sales plan and a marketing plan: Focus and Objectives Sales Plan: Primarily focuses on the activities and strategies to drive direct revenue generation. Marketing Plan: Has a broader scope, encompassing the overall market strategy, brand positioning, promotional activities, and communication efforts.

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How to Win More Sales With An Optimized Distribution Strategy

Hubspot Sales

It’s in delivering that third element that distribution strategy comes in. Today, consumers expect to interact with brands via many channels. They want to buy in-store, via a company site, from third-party platforms, and even on social media. Read on to find out: What a distribution strategy is.

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10 Prospecting Tactics to Boost Your Sales and Close More Deals

Crunchbase

It’s a vital part of any sales strategy because it helps develop your sales pipeline and brings you one step closer to securing new customers. Tap into social media You may have heard about social selling or social prospecting, which is the process of using social media to research, identify and engage with prospects.