Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line
Zoominfo
MARCH 24, 2021
Unfortunately, lost deals and customer churn are side effects of low-quality data. Most sales’ salaries are commission-based, so anything that makes it more difficult to sell will impact the team’s morale. Things to be aware of include: Increased email churn. There are two types of list churn to be aware of.
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