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The Impact of Bad B2B Marketing Data

Zoominfo

Here are the three biggest ways bad B2B marketing data impacts your marketing efforts: 1. You have high churn rates. For those who aren’t familiar with the term, churn rate refers to the percentage of email subscribers who leave your list over a period of time. There are two types of list churn to be aware of.

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5 Stellar SaaS customer service tips to reduce churn and build loyalty

PandaDoc

Another important point to bear in mind here is that good client service can do a lot to reduce churn. So devoting serious attention to customer service standards is very important to minimizing client churn, in addition to lead nurturing. This will thereby help to reduce churn and keep clients in the tent.

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6 Sales & Marketing Strategy Recommendations for 2012

Pointclear

Bob is the founder of Inflexion-Point Strategy Partners, a UK firm that engages with B2B companies to improve their sales and marketing strategy and drive revenue. He does a great job of clearly presenting, assessing and recommending solutions for today’s pressing sales lead management challenges. Forget about branding.

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Unpacking the Layers of a Successful Customer Acquisition Strategy

Pipeliner

Many elements make up a customer acquisition strategy, such as marketing campaigns, sales funnels, and lead nurturing. A sales funnel should be specifically tailored to each stage of your customer lifecycle journey to maximize their chance of converting at every turn.

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How Effective is Your Outbound BDR Sales Model?

Janek Performance Group

Many organizations have created specialized sales roles that require a specific skill set because selling, in general, has become more complex. Organizations have copied the Henry Ford assembly line model and applied it to their sales process. However, as buyers evolve, sales organizations must as well. And for a while, it was.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

Building a sales funnel that aligns with your business goals is essential. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. What is a sales funnel? And then there’s the sales funnel. The 4 stages of a sales funnel.

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It's Time to Move From 'Always Be Closing' to This New Sales Mantra

Hubspot Sales

One of Hollywood’s most famous depictions of the sales world is found in Glengarry Glen Ross. But is it the best sales advice for modern reps? While the close is an important event within the sales process, there are many events long before the deal is closed that also require time, attention, and effort. Not necessarily.

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