Cold Calling Sucks—But Only if You Suck at It
Mr. Inside Sales
APRIL 13, 2018
There is a lot of talk these days about how cold calling sucks. When I started my career in the financial industry, I had to make more than 150 cold calls every day. I knew that if I continued like that, I wouldn’t make it in sales, and I knew that something needed to change. And I agree—it can be brutal.
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