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Why Reps Hate Asking for Referrals Just as Much as Cold Calling

No More Cold Calling

Let’s set the record straight: Most everyone on your sales team has call reluctance—whether they’re cold calling or asking for referrals. It was my job as an account exec to follow up with these executives. I had a call script and was told to ask if they had received the tape. Surprised? It works. Good question.

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No One Wants Your Cold Calls

No More Cold Calling

When you get referrals, you get meetings with one call. I’ve heard it takes at least seven to 10 touches for sales teams who cold call and cold email prospects to connect with decision-makers. Because decision-makers don’t take cold calls or respond to cold emails. Who has that kind of time?

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April Referral Selling Insights

No More Cold Calling

Here’s what you might have missed from No More Cold Calling this month. Sales teams who adopt referral selling have an advantage: Their referral sources generate enough value for prospects to agree to a meeting. Then it’s up to the referred sales reps to create the buying vision. That’s not winning. Surprised?

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[Missed Connections]: December Referral Selling Insights

No More Cold Calling

Here’s what you might have missed from No More Cold Calling this month. Which broken sales strategies should we leave in the past (ah-hem, cold calling )? And certainly not when you cold call. Think you’re getting away with cold calling and pretending you’re best buddies with your prospect?

Referrals 260
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Can Women in Sales Overcome Unconscious Bias in High-Tech?

No More Cold Calling

The more women in account based sales understand the technology they sell, the more credibility they bring into client engagements. They’re tired of seeing guys walk in the door in suits, pushing their agendas with high levels of intensity to sell, sell, sell,” Sue explained. ” Amy the Bulldog.

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Do “Refer a Friend” Programs Actually Work? Absolutely! Sometimes.

No More Cold Calling

B2C incentives work like magic. We line up when stores offer limited supplies of “whatever.” But in the B2B world, incenting people to provide referrals isn’t the no-brainer sales strategy that it is for consumer-facing companies. Should You Give Incentives for Customer Referrals? The short answer is no.

Referrals 120
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[Missed Connections]: Referral Selling Insights from February

No More Cold Calling

Here’s what you might have missed from No More Cold Calling this month. I’ll put it right up front: Technology alone won’t deliver the complete answer. Technology won’t deliver world peace or develop a cure for the common cold. Technology is a great tool, but selling is still a person-to-person business.

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