Why Reps Hate Asking for Referrals Just as Much as Cold Calling
No More Cold Calling
APRIL 20, 2017
Let’s set the record straight: Most everyone on your sales team has call reluctance—whether they’re cold calling or asking for referrals. It was my job as an account exec to follow up with these executives. I had a call script and was told to ask if they had received the tape. Surprised? It works. Good question.
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