How Sales Reps Are Hitting Quotas Without Hitting the Streets
Sales and Marketing Management
OCTOBER 26, 2020
At a global technology giant, the shift to more virtual sales has allowed the company to target a segment differently (and more effectively)—tens of thousands of medium-sized companies. Sales leaders need to decide where to snap the line for virtual channels along the spectrum of small to middle-market to enterprise to global account tiers.
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