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How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

At a global technology giant, the shift to more virtual sales has allowed the company to target a segment differently (and more effectively)—tens of thousands of medium-sized companies. Sales leaders need to decide where to snap the line for virtual channels along the spectrum of small to middle-market to enterprise to global account tiers.

Lead Rank 339
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Moving to Enterprise Sales {Part 2}: 5 Go-to-Market Prerequisites You Need to Succeed

Sales Hacker Training

Transitioning from mid-market selling to enterprise selling isn’t easy. In part two, we are going to look at 5 go-to-market prerequisites that you need to consider if your expedition into enterprise is going to be a success. 1) Marketing: Does your marketing appeal to enterprise orgs? Customer and channel partnerships.

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3 Habits of Highly Effective Product Marketers

Allego

They monitor go-to-market programs, develop product strategies , research competitors, keep analysts informed, document the buying process, craft sales collateral, train sales on how to sell products, and much more. Clip that segment and add it to your sales content library as a best-practice example.

Marketing 115
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4 Ways Marketing Teams Can Help Salespeople Crush Quota

Janek Performance Group

A segmented relationship between sales and marketing creates inefficiencies that cost companies millions in lost revenue. They are given a broad audience to sell into, like enterprise IT directors at software firms. Marketing collateral is fine for generating interest and highlighting the benefits of the product or service.

Quota 62
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The Two Types of Tech Companies and How Each Should Sell

Sales and Marketing Management

Modern buyers are savvy and look beyond value, so companies should categorize themselves according to the markets they most influence and segment customers according to how they buy. Epicor, for example, has long been a steady force in the enterprise software world as a focused player.

Company 180
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Crafting a Winning Go-to-Market Strategy

Highspot

Enables organizations of any size (from startup to enterprise) to respond swiftly to changing market dynamics and customer demands. Segmentation: Divide your target audience into segments based on common characteristics. Tailor your strategy to address the specific needs of each segment.

article thumbnail

Crafting a Winning Go-to-Market Strategy

Highspot

Enables organizations of any size (from startup to enterprise) to respond swiftly to changing market dynamics and customer demands. Segmentation: Divide your target audience into segments based on common characteristics. Tailor your strategy to address the specific needs of each segment.