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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. They then leverage research tools and market insights to pinpoint promising opportunities.

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Market & Sales Intelligence — Why Both are Essential for Sales Teams

Zoominfo

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Today we’re covering how sales teams can benefit from both sales and market intelligence along the buyer’s journey. What is Market Intelligence? What is Sales Intelligence?

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How to Create an Effective Sales and Marketing Plan

Highspot

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

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How to Create an Effective Sales and Marketing Plan

Highspot

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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6 Ways to Make Data Privacy Your Competitive Advantage

Appbuddy

It empowers businesses to target marketing campaigns, predict sales trends, and improve products and services over time. Let’s dive into data privacy, why it’s important, and how to make it your competitive advantage. Data privacy is essential when it comes to: Improving marketing performance. What is data privacy?

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Evaluating Your Business Development Strategy

Janek Performance Group

Its effectiveness is crucial for sustained growth and competitiveness. In addition, the roles of marketing and sales automation should be designated and measured throughout the sales cycle. These include expenses, such as marketing, sales efforts, and overhead. A high retention rate signifies customer satisfaction and loyalty.