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Identifying Sales Prospects: Gatekeepers, Influencers, and Decision Makers

Hubspot Sales

Today’s salespeople need to know more about their prospects before conducting outreach. And, chances are, they’ll need to know someone other than the decision maker pretty well. In days of old, salespeople could call the C-suite, marketing could email them, and it was much easier to gain access to the decision maker.

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How to Sell to Decision-Makers & Influencers, According to Sales Leaders

Hubspot Sales

Some are influencers that speak to the decision-makers and convince them to go in either direction, while others hold the final say on decisions. However, the prospect of not knowing who you will be selling to can be nerve-wracking. The gatekeeper is usually an executive assistant or associate of the decision-maker.

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The Irrefutable Referral Business Case

No More Cold Calling

In my experience, at least half the people you ask for referrals will introduce you to your ideal prospect. Referred prospects convert to clients a minimum 50 percent of the time (most salespeople tell me it’s closer to 70 percent). 10 people introduce you to your ideal prospect. No more than 20. 5 are a perfect fit.

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5 Roles Sales Decision Makers are Looking to Fill in 2023 [New Data]

Hubspot Sales

While the position is in high demand, this type of salesperson has to have extensive technical knowledge to sell a product or service B2B to prospective customers.

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How to Build Prospecting Lists that Yield the Best Results

eGrabber

In the world of sales and marketing, prospecting lists are the backbone of any successful campaign. But what exactly is a prospecting list, and how can you build one that yields the best results? What is a Prospecting List? 50+ Ways to Build Prospecting Lists in no Time! Are they decision makers?

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3 Ways to Guarantee Referral Prospecting Success

No More Cold Calling

That’s why referral selling is the only prospecting strategy that ensures qualified lead generation. When sales reps receive referral introductions, they: Score meetings with decision-makers, while the competition is still figuring out how to get in. Spend more time with customers and less time prospecting.

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eselling® Set To Storm At Successful Selling Conference

MTD Sales Training

In just over a week MTD’s MD Sean McPheat will be centre stage at the Institute of Sales and Marketing Management’s (ISMM) Successful Selling Conference at the Ricoh Arena in Coventry on October 20 th. Sean’s session is focused on the concept of eselling® – the alternative way to prospect and sell online. Marketing Manager.