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38 marketing slang terms all marketers should know

Nutshell

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Hyperlocal Marketing. Advertorial. Demand Gen. Influencers.

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How Timing Is Everything in Social Media Marketing

Increase Sales

As they say “timing is everything” and that is true even in social media marketing when looking to: Credit www.sxc.hu. When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing. Attract attention. Increase sales.

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The Definitive Guide to Client Onboarding and Positive Customer Experiences

Nutshell

Defined expectations: Through onboarding, you can present an outline of what the client can expect from your product or service. You can also leverage Nutshell’s email marketing tools to send automated welcome packets once you receive a signed agreement. Alternatively, send a digital welcome packet with a voucher via email.

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Email tracking pixels 101: How do they work and why are they used?

Nutshell

Email tracking pixels are a safe and secure tool that you can use to supercharge your marketing campaigns while giving your recipients exactly what they want. Here is everything you need to know about how email tracking pixels benefit marketing teams and their subscribers, with plenty of real-world takeaways.

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How to plan content for B2B brands in 4 easy steps

Nutshell

Having a content plan means that a company is not at the mercy of whimsical and experimental marketing practices to generate leads. Just because word-of-mouth generated a few leads this month doesn’t necessarily mean that word-of-mouth should be the sole focus of the marketing team, for instance. Or are they doing it at work?

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Lost Opportunities

Fill the Funnel

Unless you are really, really behind in your sales/marketing programs, you and your products/services are being seen by dozens of people each day. A real, full-featured ESP such as Constant Contact , Ratepoint , or MailChimp to name a few that I recommend and support. I am not talking Outlook here. No connection? No problem.

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7 Great Coaching Tips for Great Sales Success

Anthony Cole Training

Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! Sales Presentation (7). Sales Presentations (17). Constant (daily) communication around someones thinking drives focus and their behavior. Hire SalesPeople Who Can and Will Sell in These Tough Markets. Tony Cole on TV.

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