The Best Way to Sell Is With a Story
Sales and Marketing Management
OCTOBER 16, 2017
Author: Tony Agresta Most salespeople could teach a course in rejection. It’s a powerful conversion tool at least as old as the Gospels. That line of storytelling works well to help close a solar installer, but might be lost on a construction company. It’s not a high priority for us”. “I I already have a solution”.
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