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The Best Way to Sell Is With a Story

Sales and Marketing Management

They’ve been through it so many times they can rattle off the typical objections from customers and prospects: “I don’t have time to hear this pitch”. Storytelling gives a prospect a compelling reason to hear you out. Early stage prospects often gravitate toward videos and short, educational demonstrations. Closing the deal.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. The lowest-hanging fruit is personalizing your subject line so it’s unique to the specific prospect. Construction: 45%. Legal and Government: 44%. Professional Training and Coaching: 36%.

Industry 138
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Five Markets To Target As A Fencing Contractor

Smooth Sale

Develop relationships with property management companies, construction firms, and facility managers to tap into this market. Public Sector and Government Projects The public sector and government projects offer lucrative opportunities for fencing contractors. Learn more to train teams and join the advocacy program.

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Is Your Sales Training Tethered to the Stone Age?

Increase Sales

Recently I spoke with a potential client who shared with me in had invested $80,000 in sales training over the course of three (3) years. Further discussion revealed this expensive sales training focused on technical sales skills and failed to address the people side of selling or people skills. It did not increase sales.

Training 156
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The Importance of Preparation in Selling

Janek Performance Group

In sales, preparation is the steps taken to understand prospects and clients at each stage of the sales process. From prospecting through account management, it’s being informed of their personnel, their processes, their strengths, and weaknesses. Construction equipment is different from SaaS. And how to get them there.

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How to Create Sales Collaterals That Convert

Highspot

To boost the chances of turning those prospects into actual customers. They use these pieces of content to engage prospects. The entire creation and distribution workflow closely aligns with content governance, emphasizing regular updates, maintaining brand consistency, and tracking collateral usage. This can be telling.

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22 Incredible Small Business Opportunities for 2019 and Beyond

Hubspot Sales

Business skills like consultancy are generally the most profitable, as you can charge much more for your time -- but it's usually harder to find clients, and many of your bookings will be one-off training sessions. government supports small businesses by contracting work out to local independents. Construction. Consultancy.