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How to Bridge the Content Chasm Between Sales and Marketing

Sales Hacker

Here is how to think about ownership and process: Ownership Who should take ownership for the creation process and content that the sales team uses – marketing or sales? Their B2B sales intelligence platform delivers accurate company, contact, technographic, engagement, and intent data right in your CRM, browser, and more.

Hiring 105
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B2B Thought Leader Guide: How to Become an Industry Authority (video)

Pipeliner

The Power of YouTube for Education Frank shared his personal experience of using YouTube for educational purposes, such as learning how to do DIY projects. He emphasized that there is a wealth of knowledge available on YouTube, including B2B marketing, demand generation, and video marketing. He is CSMO at Pipeliner CRM.

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How To Segment Audiences: A B2B Marketer’s Guide

Zoominfo

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. It comes in three primary forms: One is product affinity , which tells you how people feel about your product. .

Segment 130
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5 Ways to Better Leverage Your CRM Data for ABM

SugarCRM

Something all B2B marketing and sales teams have in common is an abundance of CRM data and challenges around how to make the most of it. Also, the pain of CRM data hygiene, but that’s a topic for another time. There are so many ways to leverage your CRM data—especially in Account Based Marketing (ABM). Pipeline Aircover.

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Impact of lead-to-closed/won process on CRM data quality

Pipeliner

Founder of two reporting and analytics software companies, he has 20+ years executive experience in the CRM, ERP and collaboration solutions. Frank is the Founder and Chief Evangelist of Marseli and is a recognized leader in sales performance, demand generation, pipeline management, and sales/marketing integration.

CRM 56
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How to Help Sales Teams Hit Their Quota: Prioritize High and Low Activities

Sales Hacker

Having duplicate, incorrect, or incomplete data in the CRM and sales engagement platforms. Discerning the difference between high and low-value activities allows sales leaders to choose what tools to include in their stack, as well as how to set up processes. Having multiple tools open at once. The result of performing this busy work?

Quota 121
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Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions

BuzzBoard

Out of the marketing organizations Salesforce surveyed, 90% use CRM systems, 89% of B2B and B2B2C operate through Account-Based Marketing (ABM) platforms, and 62% have invested in AI. The post Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions appeared first on BuzzBoard.