Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? When Do You Need a Go-to-Market Strategy?

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Pipeline

MARCH 12, 2024

What does it take to achieve strong and consistent returns from your sales CRM tool? You need a game plan, or in this case, a solid CRM strategy. This blog will show you how to create a robust and holistic CRM strategy framework that can be applied to any CRM for sales teams. What is a CRM Strategy?

CRM 52

CRM Lead Rank Top of Funnel Strategy 52

Pipeliner

MARCH 19, 2024

CRM and Sales Performance: An Empirical Study Authored by Daniel P. Strunk , Professor Emeritus and CRM Curriculum Developer, this research systematically examined Customer Relationship Management (CRM) systems within business enterprises. Nevertheless, the study unearthed several areas necessitating attention.

CRM 69

CRM Survey System Pipeline 69

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sync your HubSpot fields into your conversational marketing platform to make this happen.

Hubspot 195

Hubspot Conversion Webinar Metrics Sales Qualified Lead 195

Pipeliner

AUGUST 21, 2023

Harnessing AI in Content Marketing: Insights from John Golden and Kyle Stout Hello everyone, I’m John Golden, your host for this enlightening discussion on the role of Artificial Intelligence (AI) in content marketing. I had the pleasure of hosting Kyle Stout, the founder of Elevate and Scale, a leading email marketing agency.

Scale 97

Scale Strategy Marketing Lead Rank 97

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical.

Scale 130

Scale Enterprise Enterprise Account Based Marketing 130

Zoominfo

JANUARY 18, 2021

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. CRM applications can be used for more than just the recording of customer touch points. Need more convincing?

CRM 100

CRM Ideal Customer Profile Data Strategy 100

Hubspot Sales

NOVEMBER 28, 2021

Thankfully, there’s something called CRM or Customer Relationship Management. A Refresher on CRMs. A CRM is a customizable technology that allows you to keep track of all of your customer’s interactions with your business, from the first time they visit your website to the last time they made a purchase. What is a CRM strategy?

CRM 123

CRM Strategy How To Loyalty 123

Apptivo

OCTOBER 24, 2023

You’vе got a customеr rеlationship managеmеnt (CRM) systеm in placе, and you’rе alrеady rеaping thе bеnеfits. But havе you еvеr thought about synеrgizing your CRM with your еmail markеting еfforts? You havе a CRM systеm that tracks customеr prеfеrеncеs, purchasе history, and еvеn thеir favoritе running routеs.

Email Marketing 52

Email Marketing Campaigns CRM Marketing 52

BuzzBoard

OCTOBER 17, 2023

In our previous post, we discussed the reality of selling digital marketing services to local SMBs by analyzing the in-between communication challenges backed by true anecdotes. Line up Your Strategies with Customers’ Business Goals: Use SaaS Tools to Build, Track, and Manage. Start by doing the usual.

Strategy 105

Strategy Marketing Education Small Business 105

Nutshell

MARCH 18, 2024

Customer relationship management (CRM) systems have become vital in managing customer data, creating effective sales processes, and boosting sales team efficiency. However, one of the obstacles to implementing these crucial but advanced systems is a low CRM adoption rate from the team that needs to use it. Attend a live guided tour!

CRM 71

CRM Face-to-face Software Software 71

Hubspot Sales

JUNE 25, 2020

If your CRM was once an island occupied only by your sales team, that's absolutely no longer the case. In the last few years, the CRM has evolved far beyond being just a tool for contact management. That's still a core function, sure, but the CRM now has something for every team and individual in your organization.

CRM 117

CRM Webinar Metrics Strategy Sales Qualified Lead 117

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Mindtickle

FEBRUARY 29, 2024

In this video, Mindtickle Principal Product Marketing Manager Christian Pieper outlines how orgs can build a content strategy using data from your CMS, DSRs and CRM. A content strategy that’s driven by data and perfectly aligned with the buyer journey. The result? And not just that it was used but to what effect.

CRM 52

CRM Strategy How To Data 52

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 75

Paid Content Webinar Metrics Strategy Marketing 75

Lead411

APRIL 17, 2024

Mastering GTM Strategy: A Comprehensive Guide to Success The difference between skyrocketing success and stagnation might be a well-executed Go-to-Market (GTM) strategy. Grasping the Core Concepts of GTM Strategy: A GTM strategy, at its heart, is just a detailed plan for getting a service or product to market.

Ideal Customer Profile 52

Ideal Customer Profile Strategy Distribution Advertising 52

BuzzBoard

MARCH 24, 2024

Understanding the Concept of Optimizing Local Business CRM Systems with Data Analytics In the digital marketing landscape, fine-tuning local business Customer Relationship Management (CRM) systems has grown crucial. This serves as a navigational beacon to enhance CRM strategies.

Analytics 52

Analytics System CRM Data 52

Janek Performance Group

APRIL 2, 2024

A pillar of success for any sales organization is an effective business development strategy. However, merely having a strategy isn’t enough. Of course, changes in the sales landscape and marketplace have a profound effect on your business development strategy. This is what your strategy hopes to achieve.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

Nimble - Sales

AUGUST 31, 2020

The post How to Use Nimble CRM to Amplify Your Social Media Marketing Strategy appeared first on Nimble Blog. It changed the way people communicate, play, and buy. With the breakneck expansion of social media, there emerged a complex infrastructure to service it: […].

Social Media 113

Social Media Media CRM Strategy 113

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Personalized content.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Pipeliner

DECEMBER 16, 2023

The Evolution of Go-to-Market Strategies for SaaS Companies As the host of a podcast, I recently had the pleasure of interviewing Barrett King , a leading expert in go-to-market strategies for SaaS companies. Collaborations with other companies have become crucial for success in the current market.

Strategy 59

Strategy Video Marketing Scale 59

Pipeliner

DECEMBER 5, 2023

At Pipeliner, we have just devised a new tagline for our CRM and our company: Open to Close. The Pipeliner Difference This tagline has been created to encompass the impact Pipeliner CRM has on an individual, the organization, and the marketplace environment as a whole. Efficiency is the first impact Pipeliner CRM has.

Pipeline 59

Pipeline CRM Closing Real Estate 59

Nutshell

JANUARY 17, 2024

Using a CRM in project management could be the answer you need for ultimate inter-departmental cohesion. Bringing sales, marketing, customer success, and project management teams together with a solid CRM software integration improves company-wide success and growth. What is CRM in project management?

CRM 71

CRM Software Software System 71

SocialSellinator

MARCH 23, 2024

Discover the top marketing software for businesses of all sizes to boost your strategy, from analytics to CRM and email tools, in our comprehensive guide.

Software 85

Software Software Marketing Analytics 85

Cience

DECEMBER 1, 2020

Customer retention drives increased profitability in many ways, including: Better Conversion Rates Fewer Marketing Requirements Scope for Improvement Lower Operating Costs Increased Sales. Customer Retention Strategies. Formulating the right customer retention strategies can help you keep the customers you have and reduce churn.

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

Pipeliner

APRIL 9, 2021

Business to business marketing campaigns focuses on building long-term relationships rather than the one-time purchases of business-to-customer sales. With so many strategies and tools available for small business marketing, it can be challenging to choose a plan. Market Research. Referral Marketing.

Industry 98

Industry B2B Strategy Social Media 98

Apptivo

JULY 1, 2022

CRM (customer relationship management) is a technology that manages the customer interactions and helps build superior customer relationships. CRM helps to streamline the entire business processes and expedites productivity to a greater extent. With an effective CRM strategy, you can grow your business in a remarkable way.

CRM 52

CRM Strategy Buyer Persona Lead Rank 52

SendBuzz

MAY 21, 2023

Adapting the business’s sales and marketing strategy to the changing dynamics of markets would mean more investment or learning new skills. But a lot has changed on the strategy side of dealing with the prospect. The big question is, what strategies can you use for your outreach campaign?

Buyer 52

Buyer Strategy Marketing Scale 52

Nutshell

JUNE 5, 2023

Your CRM is a treasure trove of information waiting to be used to enhance your sales, marketing, and customer service efforts. There’s a lot you can do with your CRM and customer data, but you can get even more from your data, by incorporating machine learning tools into your processes. What is machine learning?

CRM 62

CRM Segment Forecasting Campaigns 62

Tony Hughes

NOVEMBER 4, 2018

Customer Relationship Management needs to be a strategy that’s focused on creating the best possible customer experience, supported by well defined processes that are enabled by technology and with everything being driven by managers and staff committed to a customer-centric culture. Change management and executive commitment are essential.

CRM 82

CRM Strategy Customer Epiphany 82

Hubspot Sales

NOVEMBER 21, 2023

However, merely having a CRM isn't enough. To truly unlock its potential and maximize its impact, businesses need to optimize their CRM strategies. How to Optimize Your CRM 1. Clean and regularly update your data Optimizing your CRM starts with ensuring that your data is accurate, complete, and up-to-date.

CRM 76

CRM Data Customer Hubspot 76

Nutshell

MARCH 8, 2023

Customer relationship management (CRM) brings multifaceted benefits to your company and its various departments. Especially when it comes to the customer lifecycle and CRM, the possibilities are endless. But CRM does more than just support your customer service team. What is CRM in relation to the customer lifecycle?

Customer Service 48

Customer Service CRM Customer Marketing 48

Pipeliner

FEBRUARY 16, 2022

The most important goal for a business is to increase its market share and profitability ratios. How Does CRM Benefit Your Business? Here are a few significant benefits of CRM software: 1. A CRM system puts your salesforce, marketing, and customer outreach department ahead of your competitors.

CRM 98

CRM Benefit Customer SalesForce 98