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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. Businesses aren't like retail customers. You deal at a level and the businesses are your core customers. B2B marketing is more technical than B2C. Customer service.

Retention 238
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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Let’s explore some examples.

Lead Rank 211
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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Let’s explore some examples.

Lead Rank 130
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Must-Have Sales Enablement Features for European Sales Teams

Allego

Companies in the United Kingdom contract with service providers in Australia. While international business is good for companies, allowing them to grow into new and larger markets, it’s also complicated and intricate. Speaking the Language of Your Customers The best salespeople know you must speak the language of your customers.

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Top 5 Sales Rep Behaviors to Change in 2013 – with HR’s Help

SBI Growth

Customers need to learn something new about their own business and industry. Sales needs Marketing to generate demand , educate leads, and supply qualified opportunities. Let Marketing help expand within existing accounts by nurturing contacts for the Rep (via inbound marketing and lead management.).

Education 303
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Artificial Intelligence: when to rely on it for your hotel decisions

Connext Digital

Hotel industry In most cases, such a hotel bot is used as a digital customer service agent that responds to queries, provides valuable information, and even answers specific questions. The Hotel Technology Year In Review Chatbots can answer questions about opening hours, services, restaurants and much more.

Hotels 52
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Selling in the New Gig Economy

Crunchbase

It’s tempting to jump right in and develop a new sales strategy for penetrating the gig worker market. But successful sales strategies are built on sound, comprehensive marketing strategies. So it’s important to take a step back and focus on the basic tenets of marketing planning. Marketers Like The Letter C.