article thumbnail

6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. Businesses aren't like retail customers. You deal at a level and the businesses are your core customers. B2B marketing is more technical than B2C. Customer service.

Retention 238
article thumbnail

Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Let’s explore some examples.

Lead Rank 211
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Let’s explore some examples.

Lead Rank 130
article thumbnail

Must-Have Sales Enablement Features for European Sales Teams

Allego

Companies in the United Kingdom contract with service providers in Australia. While international business is good for companies, allowing them to grow into new and larger markets, it’s also complicated and intricate. And the list goes on. Language barriers, laws and regulations, and economic conditions can create obstacles.

article thumbnail

Top 5 Sales Rep Behaviors to Change in 2013 – with HR’s Help

SBI Growth

Sales needs Marketing to generate demand , educate leads, and supply qualified opportunities. Let Marketing help expand within existing accounts by nurturing contacts for the Rep (via inbound marketing and lead management.). Sales Reps need to train their customers to use Customer Service. Call to Action.

Education 303
article thumbnail

Selling in the New Gig Economy

Crunchbase

It’s tempting to jump right in and develop a new sales strategy for penetrating the gig worker market. But successful sales strategies are built on sound, comprehensive marketing strategies. So it’s important to take a step back and focus on the basic tenets of marketing planning. Marketers Like The Letter C.

article thumbnail

Guide to Sales Automation: How to Streamline Prospecting

Zoominfo

Let’s be clear: whether B2B leaders realize it or not, AI has penetrated nearly every aspect of common business processes, and sales is no exception. Sales Automation directing impacts the daily operations of your go-to-market strategy. What is customer service automation? The Rise of Sales Automation.