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Rethinking the Value of Customer Service

SugarCRM

For so long, marketing and sales were considered the driving wheels for company growth since they generate leads and close deals. Seeing how far customers could be pushed before they’d cancel a service or move to a competitor was often acceptable. Customer Effort Score (CES). Customer Service Analytics.

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How Sugar Serve Transformed Customer Relations at Walker Fire

SugarCRM

As a nationwide operation, the company offers fire safety training and products to a wide variety of businesses, making the process of efficiently managing customer enquiries and customer relations a potentially challenging one. Sugar Sell delivers a smoother sales experience through a centralised hub.

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SugarCRM’s 2024 Customer Breakthrough Awards Winners

SugarCRM

The Customer of the Year award celebrates customers who have cultivated a lasting partnership with SugarCRM by achieving significant business impact using the platform and engaging with the Sugar ecosystem and SugarClub in the journey to reduce manual processes and make the hard things easier for their business and their customers.

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What Does It Take to Offer a Great Customer Service Experience?

SugarCRM

It’s how the customer is treated under these circumstances that defines a great customer service experience. Can’t you just hire the right number of service people, train them, and have them follow a documented process? Yes, you do need a service process in place along with properly trained people.

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SugarCRM’s 2022 Customer Breakthrough Awards Winners

SugarCRM

The Customer of the Year award celebrates customers who have cultivated a lasting partnership with SugarCRM by achieving significant business impacts using the platform. The CX Innovation award celebrates the Sugar customer pushing the platform’s boundaries to innovate and deliver a better customer experience.

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What Is the Customer Service Recovery Paradox, and How Can You Leverage It?

SugarCRM

But the company clearly didn’t want to negatively color our experience as customers. So instead, the customer service representative placed our call on hold to check with a manager and see what the company could do. What Is the Customer Service Recovery Paradox? Focus on reducing your customer effort score.

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The Best Customers are Recurring Customers

SugarCRM

Essentially, you need a system that is both excellent at collecting the data you require and offering tools for quick, reliable analysis, making it possible to deliver the best customer service in the business. A CRM system, such as SugarCRM, drives customer loyalty from the inside out. Using CRM to Create Loyalty.