Sales and Marketing Management
MARCH 5, 2024
Business customers want marketing content that provides key information quickly and efficiently. Here's how to accomplish that. The post How to Summarize Marketing Content for Maximized B2B Sales appeared first on Sales & Marketing Management.
Sales and Marketing Management
APRIL 23, 2024
In a crowded and competitive B2B market, omnichannel marketing is an effective differentiator. Here's how to create an omnichannel marketing strategy for a smooth customer experience. The post Omnichannel Marketing for B2B: Strategies for Getting More Customers appeared first on Sales & Marketing Management.
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Sales and Marketing Management
JUNE 8, 2022
Customer care metrics are at the core of customer retention. So why aren't more companies measuring these key customer care key performance indicators? The post 5 Important Customer Care KPIs (and How to Improve Them) appeared first on Sales & Marketing Management.
SBI Growth
DECEMBER 28, 2023
Invest in creating value for your customers and your customers will become more invested in your brand in return. As a company that enjoys 97% penetration into its target market through all its various solutions, customer success and customer marketing become central to symplr’s approach to continued value creation.
Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion
Many marketers are still hesitant to convert to a chat-forward approach, especially when trying to pair it with an Account-Based Marketing strategy. If you want to make the conversion but aren’t sure where or how to begin, don't worry — we've got you covered. How chat fits into your larger omni-channel engagement strategy.
Sales and Marketing Management
MAY 2, 2022
Appealing to the human being at the other end of a B2B marketing campaign will drive transformational and sustainable growth. It will make B2B marketing more human, more compelling, and more effective. The post How to Create a Connection Between Your Brand and Your B2B Customer appeared first on Sales & Marketing Management.
Sales and Marketing Management
JULY 19, 2022
Sales organizations must be able to effectively engage customers everywhere and every time they decide to engage with a supplier. The post How to Align Omnichannel Marketing with Sales Enablement appeared first on Sales & Marketing Management. B2B buyers control the sales process more than ever.
Speaker: Jen Dewar, CEO of Jalydew
Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend—but improper execution could do more harm than good.
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Advertiser: ZoomInfo
Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Larger buying committees. Slow-moving compliance reviews.
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.
Advertiser: ZoomInfo
Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. You won't want to miss out on these insights!
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