Zoominfo

JUNE 26, 2020

You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

SBI Growth

MAY 30, 2020

Having a full comprehension of customer experience in a digital world is crucial to revenue growth today. This motion requires not only active market listening, but communicating actionable insights across product, service, and channels — all while reducing friction in.

Customer 229

Customer How To Channels Revenue 229

Zoominfo

JUNE 28, 2023

You’ve got butterflies, your team is excited, and you know your customers are going to be impressed. Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Sales and Marketing Management

MAY 23, 2018

Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. But how do you convert your social media followers to purchasing customers? Consider paid social media marketing. Show your customers what a good deal you are giving them and reward loyalty.

Social Media 233

Social Media Channels Media Advertising 233

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

SalesFuel

MARCH 29, 2024

In 2023, consumer visits to websites fell by 3.6%, even with ad spending across paid channels reaching an all-time high. Creating website content marketing that engages the consumers who do visit your client’s website has never been more important. That push can come from user-generated content in the form of customer reviews.

Conversion 96

Conversion Marketing Ideal Customer Profile Consumer 96

Smooth Sale

DECEMBER 1, 2023

Photo by LeeRosario via Pixabay Attract the Right Job Or Clientele: How To Entice Your Automotive Customers Online Today, customers looking for vehicles for purchase or hire will do so by researching online first. Accordingly, our collaborative blog offers insights on How To Entice Your Automotive Customers Online.

Automotive 110

Automotive Paid Content Customer Advertising 110

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? Basically, personas ensure that everything you do in terms of lead generation and customer acquisition is tailored to your targeted buyers’ needs. And who wouldn’t? What Are Buyer Personas?

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

Zoominfo

OCTOBER 5, 2021

You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Partners in Excellence

FEBRUARY 23, 2022

Channels “partners” have been a part of sales ever since sales have existed. Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. We train them, we provide marketing programs, content. This concept is called channel conflict/contention.

Channels 99

Channels Lead Rank Face-to-face Lead Scoring 99

Janek Performance Group

JANUARY 10, 2023

Another way is through channel sales or third-party partners. While direct selling has its advantages, it’s not always enough for today’s changing markets. In fact, according to research cited by McKinsey , current B2B customers use more than ten channels to interact with suppliers. What Are Sales Channels?

Channels 62

Channels Hiring Retail How To 62

Nutshell

APRIL 3, 2024

If there’s one thing that’s bad for business, it’s unhappy customers. When your customers are frustrated with the quality of your products, services, or support team, they’re likely to ditch your company for a competitor — unless you can help resolve their issues satisfactorily. The answer is: You keep track of customer satisfaction.

Customer 71

Customer Churn Lead Rank Lead Scoring 71

Sales Gravy

SEPTEMBER 16, 2023

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. In a highly competitive market, differentiation is key.

SugarCRM 96

SugarCRM Customer Marketing Outbound 96

Sales Hacker

SEPTEMBER 23, 2021

A channel partner is a company that sells products and services for a technology manufacturer or vendor. What is a channel partner? Channel partners basically onboard other people to sell your product for you. But by far, the option that could potentially bring you in the most sales is resellers and sales channel partners.

Channels 101

Channels Scale How To Commission 101

Allego

NOVEMBER 17, 2022

But to get your channel partners working for you, you need to think programmatically. Companies with high-performing channel partner programs know this. But when you need to build a partner channel from scratch—a “greenfield” or undeveloped channel—the challenge can feel overwhelming. Get Internal Teams Onboard.

Channels 105

Channels Scale Account Based Marketing SalesForce 105

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

Sales and Marketing Management

MAY 10, 2019

Author: Lonny Kocina A well-executed marketing plan is like a GPS. It guides your customers into your sales process. Done right, your marketing should result in more leads, higher sales and a stronger brand. That’s what I like about the Strategically Aimed Marketing process. Select appropriate promotional mix channels.

Marketing 237

Marketing Social Media Promotion Channels 237

Sales Hacker

OCTOBER 20, 2023

Sellers are responsible for educating their buyers digitally through multiple channels. Here is how to think about ownership and process: Ownership Who should take ownership for the creation process and content that the sales team uses – marketing or sales? Sales teams understand the pains and needs of the customer.

Hiring 105

Hiring Marketing How To Intent Data 105

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Nutshell

APRIL 18, 2024

Your customer data is the key to understanding your customers better so you can improve your marketing, sales, customer experience, and more. That’s where a single customer view, or SCV, comes in. In this guide, we’ll explore what SCV is, its benefits, and how to implement it. Want to learn more?

Ideal Customer Profile 77

Ideal Customer Profile Customer Guidelines Government 77

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy?

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

SalesFuel

MARCH 1, 2024

It’s easy to use email campaign marketing to simply send newsletters and brand-related content. But that’s squandering the power email has to inspire and fuel loyalty among customers. Here’s how you can use email to drive brand loyalty during your client’s next campaign. What Email Traits Inspire Customer Loyalty?

Loyalty 52

Loyalty Campaigns Marketing Ideal Customer Profile 52

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

Social Media 234

Social Media Marketing How To Campaigns 234

Zoominfo

MARCH 4, 2021

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. Why is Lead Generation Important for SMBs?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

PandaDoc

FEBRUARY 24, 2023

In other words, it is about identifying potential customers and communicating systematically with them. The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. With so many users, Facebook can also be used for lead generation by marketers.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

PandaDoc

FEBRUARY 24, 2023

In other words, it is about identifying potential customers and communicating systematically with them. The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. With so many users, Facebook can also be used for lead generation by marketers.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

Nutshell

MAY 7, 2024

Trade shows can be powerful platforms for showcasing your products, growing your brand, and winning new customers. However, figuring out how much your business actually benefits from attending trade shows can be challenging. Here’s what to do Try Nutshell free for 14 days! What is return on investment (ROI)?

Trade Show 71

Trade Show Maximizer ROI Lead Rank 71

Allbound

APRIL 1, 2020

It’s one of those buzzwords that’s thrown around a lot in the channel world. And what specifically should you be doing to build a channel ecosystem? The same goes for a channel ecosystem. A healthy channel ecosystem is interconnected, cohesive and supportive. But what does it really mean?

Channels 89

Channels How To Promotion Pivotal 89

Zoominfo

DECEMBER 13, 2018

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Now, on to the ultimate guide to the YouTube channels producing the best sales content today! On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Go check it out!

Channels 187

Channels Face-to-face Video Hubspot 187

BuzzBoard

JANUARY 24, 2024

As media consultants and marketing agencies, you are catering to the unique needs of small and local businesses night and day. Therefore, it’s imperative to craft personalized digital marketing strategies that seamlessly mesh with the needs and desires of your small business clients.

Small Business 52

Small Business Small Business Strategy Social Media 52