Nutshell

APRIL 21, 2023

As a successful business, you should always be on the hunt for new opportunities to wow customers and clients. By identifying new market opportunities, you can stay ahead of your competition and capitalize on new avenues for growth and revenue. When it comes to analyzing market trends, there are a few things to look for.

Opportunity 62

Opportunity Marketing Trends Social Media 62

Partners in Excellence

OCTOBER 4, 2023

Let’s look at some “opportunity” math. One of the most interesting data points is the sharp decline of win rates—particularly around those SaaS companies focused on growth and scaling. 60% of the opportunities we compete for end in no decision made! We never even get exposure to those opportunities!

Opportunity 109

Opportunity Scale Revelation Quota 109

Pointclear

FEBRUARY 4, 2014

Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. But say “Big Data” instead of “information,” and marketer smiles will turn upside down in a hurry. Data flows like a river through the world, regardless of what problem it is asked to solve.

Top of Funnel 239

Top of Funnel Opportunity Data Revenue 239

DiscoverOrg Sales

FEBRUARY 7, 2018

Virtually every business collects and buys data to assist salespersons and marketers do their job more effectively. But sometimes it’s too much data. How can we make sense of it all and zero in on the data that actually matters? Our study did indeed reveal the most predictive data points. Intent data comes next.

Intent 145

Intent Data Opportunity Intent Data 145

Smooth Sale

MARCH 18, 2024

Photo by wal_172619 via Pixabay Attract the Right Job or Clientele: The Funding Opportunities Your Business Is Missing Out On It is damaging to a business to not take advantage of funding opportunities as appropriate. What kind of funding opportunities is your business potentially missing out on, and why?

Opportunity 110

Opportunity Government Lead Rank Hiring 110

Zoominfo

OCTOBER 19, 2023

From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. Conceptually, that is the Holy Grail,” he says.

Data 130

Data Hiring Intent Data Scale 130

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from.

Data 245

Data B2B Vendor Intent Data 245

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base.

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Firmographic data.

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Sales 2.0

MARCH 1, 2023

Regie helps sales, marketing, and success teams write engaging content faster using AI. Amelia sees an opportunity for salespeople to become actively involved in these communities by being helpful to the community members. Companies have two different CRMs, you’ve got HubSpot for marketing and Salesforce for sales.

Opportunity 195

Opportunity Buyer Tools Collateral 195

Zoominfo

MAY 27, 2021

In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge , we’re often left thinking: “How?”. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential.

Intent Data 246

Intent Data Intent Data Top of Funnel 246

SBI Growth

SEPTEMBER 26, 2020

Over the last 6 months, there have only been an elite few known as “Accelerators” — those companies that have thrived in a recessionary environment. One such company is CAS, a division of the American Chemical Society. By expediting the growth.

Chemicals 248

Chemicals Opportunity Marketing Company 248

Zoominfo

AUGUST 1, 2023

What if you could see opportunities arise with your prospects before they go public? Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. T-Mobile Data Breaches On Jan. Let’s break down a few examples to show how intent can be your crystal ball.

Intent Data 130

Intent Data Intent Intent Signal Data 130

Zoominfo

MARCH 2, 2021

Big data is everywhere around us, shaping the way businesses run. Big data is vital in the functionality and productivity of an organization’s web presence. Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content.

Email Marketing 100

Email Marketing Campaigns Data Marketing 100

SBI Growth

JUNE 25, 2020

How has your market opportunity evolved in today’s world, and how has your organization reacted? You want to align your sales team to the opportunity and ensure that they are equipped to go after the top accounts. If you cannot.

Opportunity 159

Opportunity Marketing Ideal Customer Profile Account 159

Zoominfo

MAY 23, 2023

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. Intent data can be collected from a variety of sources across the web, including review sites, news articles, and product research. Here’s how it works.

Intent Data 130

Intent Data Intent Account Data 130

Zoominfo

SEPTEMBER 1, 2021

Consider the data: According to HBR , if you don’t respond in 5 mins, the probability of establishing contact decreases by a whopping 400%. Automation is a great way to speed up your marketing operations. The email should acknowledge your prospect’s interest and offer them an opportunity to take the next step. Need proof?

Sales Qualified Lead 236

Sales Qualified Lead Inbound Lead Rank Lead Scoring 236

Zoominfo

MAY 18, 2022

Today’s new world of insight sales is powered by data. Companies rely on accurate and comprehensive B2B intelligence to identify new opportunities for growth, prospect and prioritize accounts, expand customer intelligence , surface insights, connect with customers, and close more deals. But all data sets are not created equal.

Ideal Customer Profile 130

Ideal Customer Profile Data Enterprise Enterprise 130

Zoominfo

MAY 18, 2022

Today’s new world of insight sales is powered by data. Companies rely on accurate and comprehensive B2B intelligence to identify new opportunities for growth, prospect and prioritize accounts, expand customer intelligence , surface insights, connect with customers, and close more deals. But all data sets are not created equal.

Ideal Customer Profile 130

Ideal Customer Profile Data Enterprise Enterprise 130

Partners in Excellence

JANUARY 31, 2024

My friend, Matt Heinz, posted a fascinating article which reminded me of some market analysis I’d forgotten. So with this as a baseline, let’s nerd out on some more data and math: We know that of those companies that are committed to a buying effort, over 60% end in no decision made. That’s a huge lost opportunity.

Opportunity 110

Opportunity Sales Qualified Lead Lead Rank Analysis 110

Zoominfo

OCTOBER 5, 2021

The California Privacy Rights Act (CPRA) gives consumers the right to do just that — but with their personal data. Effective January 1, 2023, the CPRA will supersede the California Consumer Privacy Act (CCPA) , giving California residents more control over the personal data businesses collect. The CPRA also: Limits data retention.

Data 100

Data Marketing Government Advertising 100

Zoominfo

JULY 8, 2021

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365.

Data 246

Data Microsoft Decision Maker CRM 246

Zoominfo

AUGUST 1, 2023

While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. Speaking at GTM Partners’ Leaders Summit on Generative AI , Schuck advised business leaders to make data integrity a top priority.

Data 130

Data B2B Harvest Scale 130

Zoominfo

FEBRUARY 28, 2021

There’s more to prospect contact data than phone numbers, job titles, and company pain points. But what if I’m already using sales, lead, or market intelligence? Do I really need to add another type of intelligence to my data strategy? What is Relationship Intelligence Data? Relationship vs. Customer Intelligence.

Opportunity 130

Opportunity Customer CRM Data 130

DiscoverOrg Sales

JANUARY 29, 2018

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. DiscoverOrg is a data processor, and we believe our customers are also data processors. to such data subjects in the Union[.]”) Art. Does the GDPR apply to me?

Data 215

Data Marketing Ideal Customer Profile B2B 215

Sales and Marketing Management

MARCH 11, 2019

Author: Tessa Burg In a perfect world, your sales team and your marketing team work side by side to find and close customers. In the real world, however, less than half of companies believe their sales and marketing teams are in any sort of alignment at all. As each team gathers data, it must share that information with the other.

CRM 289

CRM Lead Rank Lead Scoring Data 289

Zoominfo

FEBRUARY 2, 2021

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Timing is important when making the most of a cross-selling opportunity. The more data your marketing and sales organizations collect about your persona’s behavior, the easier it will be to get your timing and messaging right.

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

BuzzBoard

JANUARY 12, 2024

Therefore, it’s become crucial for marketing and sales professionals to adjust between personalized outreach and taking exceptional steps that might be counterproductive. This not only contributes to revenue growth but also fosters brand loyalty, a priceless asset in the world of small and local business marketing.

Maximizer 52

Maximizer Opportunity Marketing Policies 52

Zoominfo

AUGUST 16, 2022

The foundation for most successful go-to-market teams is data — but not just any data will do. B2B sales and marketing teams need reliable firmographic profiles of their target accounts that will stay up-to-date amid the rapid pace of change in business. businesses are small businesses with fewer than 500 people.

Data 130

Data Ideal Customer Profile Segment Face-to-face 130

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. They then leverage research tools and market insights to pinpoint promising opportunities.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Zoominfo

FEBRUARY 28, 2021

There’s more to prospect contact data than phone numbers, job titles, and company pain points. But what if I’m already using sales, lead, or market intelligence ? Do I really need to add another type of intelligence to my data strategy? What is Relationship Intelligence Data? Find the right prospects for a deal close.

Opportunity 130

Opportunity Customer Face-to-face CRM 130

Zoominfo

MARCH 25, 2021

People seeking to add value through innovation depend on applications or data to achieve their objectives. Therefore, coding skills are now essential to competing in any growing industry, such as digital marketing. Consider these 7 advantages and disadvantages when learning to code as a digital marketer: 1.

Marketing 246

Marketing Analysis Software Software 246