SBI Growth

MARCH 2, 2019

Today’s interview is a special one, we have two guests on SBI TV – a marketing leader and sales leader – you’ll learn they’ve teamed up to tackle data siloes and make data-driven decisions. We are joined by Jill.

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Data Marketing Sales Video 247

Zoominfo

SEPTEMBER 5, 2023

With new developments surfacing at breakneck speed, it’s more important than ever to remember that diverse and accurate data serves as the backbone for effective AI models. That positions data leaders at the heart of this global transformation, ushering in the next era of AI-ready data. The good news?

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Lead Rank Data Marketing Segment 130

Sales and Marketing Management

APRIL 1, 2024

The post Getting Selling Down to a Science – Data Science, That Is appeared first on Sales & Marketing Management. Doing this in a systematic, repeatable and predictable way is what separates the best from the rest.

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Data Marketing Sales 156

Sales and Marketing Management

SEPTEMBER 16, 2022

It’s not always obvious – even to banking and finance pros – how data can be used for consumer marketing in this unique space. Here are three examples of ways financial marketers are already using data to educate and illuminate customers.

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Data Banking Marketing Customer 177

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

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Account Based Marketing Scale Data Strategy 246

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

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Data Marketing Scale Analysis 130

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit.

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Data B2B Churn Buyer Persona 251

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets. We took that feedback to heart and got to work.

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Data Ideal Customer Profile Policies Networking 261

SalesFuel

APRIL 19, 2024

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. Is your client ready for the age of first-party data? According to a report by iab , 95% of data/advertising decision makers expect continued legislation and signal loss. What does this mean for your client?

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Objections Data Ideal Customer Profile Marketing 52

Zoominfo

OCTOBER 19, 2023

From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. Conceptually, that is the Holy Grail,” he says.

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Zoominfo

JUNE 25, 2019

Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Don’t Let B2B Business Data Decay Ruin Your B2B Database.

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B2B Data Marketing Buyer Persona 213

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others. Sales uses a CRM … but the marketing automation system might not integrate.

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Ideal Customer Profile Data Scale Marketing 202

Sales and Marketing Management

AUGUST 2, 2022

In B2B sales and marketing, field data can help increase conversions and reveal what customers and clients respond to. The post How to Improve B2B Sales with Field Report Data appeared first on Sales & Marketing Management.

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Report B2B Data How To 177

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? The Impact of Bad B2B Marketing Data. The Old Solution: A B2B Data Audit.

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B2B Data Churn Marketing 223

Understanding the Sales Force

MARCH 13, 2024

But lately, when I talk with the Kurlan & Associates team, the topic is consistently about salespeople who push back when our sales training and coaching is specific to RFPs. The first column shows that only 42% of the bottom half of all salespeople are committed to their own personal sales success. But there’s a problem.

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Decision Maker Data Hiring Proposal 193

Zoominfo

OCTOBER 26, 2020

When it comes to data, this process is considerably speedier. Data decay happens naturally (and often) due to how regularly people change jobs, titles, companies and beyond. Dirty data impacts all areas of an organization, making it critical to regularly clean your data. Data Decay Could Ruin Your B2B Database.

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B2B Data Account Based Marketing ACT 242

Sales and Marketing Management

JUNE 21, 2021

To build your team’s analytical efforts and become truly data-driven, focus on these three key elements. The post How to Become a Data-Driven Marketing Team appeared first on Sales & Marketing Management.

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Data Marketing How To Analytics 136

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base.

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Account Based Marketing Segment Ideal Customer Profile Account 218

Pipeliner

MAY 7, 2024

On my podcast, I spoke with Ray Rike , an expert in subscription software sales. Ray co-authored the book “Data and Diagnosis Driven Selling.” The Sales Landscape Analogy Ray compared the challenges of sales to San Francisco’s microclimates. This analogy showed the need for a systematic sales approach.

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Ideal Customer Profile Data Video Intent Data 52

Sales and Marketing Management

JANUARY 4, 2024

With the focus shifted to quality leads over quantity, revenue intelligence is a powerful tool that enables marketing teams to leverage data to get in front of the right people at the right time with the right message. The post How to Make Marketing Decisions that Drive Results appeared first on Sales & Marketing Management.

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Marketing How To Revenue Data 177

Zoominfo

MAY 27, 2021

In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge , we’re often left thinking: “How?”. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential.

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Sales and Marketing Management

JUNE 4, 2021

People have been talking about assembling customer 360-degree views and utilizing “Big Data” for closing in on 20 years, and articles detailing how effective and popular artificial intelligence (AI) will be in marketing go back nearly a decade.

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Trends Data Marketing Industry 120

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. Data, on the other hand, is a universal language. And using it collaboratively can help alignment and improve go-to-market results from a campaign planning standpoint.

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SBI Growth

FEBRUARY 16, 2021

Death by information overload—a theme and phrase we often hear in the age of information technology and big data. Decision paralysis is derived from the inability to process data. As digital evolution continues to push data volume and make market.

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Data Marketing Sales Analytics 207

Zoominfo

SEPTEMBER 12, 2023

As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data. The same surveys show that 55% of corporate leaders distrust their own data assets.

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Data Scale Lead Rank Hiring 147

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

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Intent Data Intent Data Intent Signal 244

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The reason?

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Account Based Marketing Sales Qualified Lead Account Data 100

Sales and Marketing Management

APRIL 24, 2020

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. Whether you’re managing inside or field sales, gut instinct needs to take a back seat to data-driven insights. They need data. Lots of data. Keep Data Clean and Current. Start Small.

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Data B2B Ideal Customer Profile Strategy 240

Zoominfo

FEBRUARY 14, 2021

Point-in-time data is static. Live data is up-to-date. Which type of data is fueling your business? What is point-in-time data? Point-in-time data is what legacy data vendors provide. This issue stems from how data is collected — by using call centers instead of indexing websites and using A.I.

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Data Decision Maker Demographics Sales Qualified Lead 162

Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. It could be that their sales reps know how to prospect effectively. A sales rep uses the information (i.e.,

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