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6 Reasons Why Blogs Produce More Leads

SBI Growth

When I ask about inbound marketing and what they are doing about content marketing, things like publishing a blog , their eyes glaze over. Let’s take a closer look at blogs and why they are so effective in producing leads. SBI's research shows that leads from blogs convert better by: Over 20X vs. Direct Mail leads.

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5 Successful Lead Generation Strategies

Zoominfo

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. Decision makers are often only interested in sellers that know exactly who they are and what they want. This means optimizing your website to generate leads.

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30 Shocking Influencer Marketing Statistics

Zoominfo

74% of people trust social networks to guide them to purchase decisions ( source ). 49% of people say they rely on recommendations from influencers when making purchase decisions ( source ). 90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ).

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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. Keep reading for our favorite event marketing blog posts! These stats certainly grab our attention, especially as Millennials grow into the decision makers and gatekeepers over the next two decades.

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Step up Your Game: Finding Corporate Email Addresses Made Easy

eGrabber

In this blog post, we’ll explore what corporate email addresses are, why they’re super important for businesses, the old-school ways of finding corporate email addresses for decision makers, the challenges involved in finding them, and how tools can make the process quick and efficient.

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48 Shocking Social Selling Statistics

Zoominfo

B2B Social Selling with Facebook. 81% of people find unsolicited Facebook messages from salespeople creepy, and 78% are turned off by friend requests from sales reps ( source ). The reach of 135 employees engaged in employer advocacy is larger than that of a company page with one million Facebook followers, likes or fans ( source ).

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Why Would I Refer You if You Don’t Follow Up? [February Referral Selling Insights]

No More Cold Calling

She made it clear that she wasn’t the final decision-maker and said she would follow up. Read more about the importance of following up (and other important referral sales topics) in this month’s No More Cold Calling blog posts: The Sales Fortune Is in the Follow-Up. A woman I know from my business group met me for coffee.

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