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How to Use the Tech Stack to Displace Competitors

DiscoverOrg Sales

For example, you wouldn’t want to target a company using Oracle products if you’re in SAP consulting. In B2B sales and marketing, a company’s installed technologies – their tech stack – includes: Software products. Marketing automation tools, and more. Invite decision-makers and influencers to an event.

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PowerViews with Tony Zambito: Buyer Predictability

Pointclear

In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. His "Buyer Foresight" approach helps organizations gain predictability by understanding the behavior of their buyers in a changing market. The next PowerViews will be with Michael Brenner of SAP.

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Building Sales Confidence is Everything

Sell Integrity

Shifting market trends, changing buying habits, new products, unfamiliar technologies and upstart competitors can all shake a person’s confidence, no matter how much experience they have. The majority of B2B decision-makers now prefer remote human interactions or digital self-service to the traditional face-to-face meeting.

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How to Calculate the ROI of Your Sales Tools

Vengreso

In this article, I break down for you – the sales leader – the process of tracking the ROI of sales tools, how to secure buy-in from your reps, and how this differs from tracking marketing campaigns. How Is This Different Than Marketing Campaigns? This process won’t interfere with anything related to marketing campaigns.

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xiQ Is A Results Multiplier For Sales

Fill the Funnel

I am excited to introduce you to The founder of xiQ, Usman Shiekh, created this tool based on his extensive background in B2B sales as a former VP of Sales and Marketing at SAP. The quest to find the decision makers and influencers. He has experienced firsthand the pain that B2B sales reps face every day.

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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

The most important thing about any go-to-market approach is the buyer and the buying process. It’s the seller’s responsibility to adapt its approach to the market ; it’s not the market’s responsibility to adapt to any company. But aren’t ecommerce and digital marketing growing and becoming dominant channels? .

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How To Connect And Engage With C-Level Executives

InsideSales.com

Most C-Level Decision Makers Prefer Referrals. Why are so many calls made and emails sent that don’t even attempt to connect with the absolute highest decision-maker ? CMO (Chief Marketing Officer). How do we keep a conversation going with the top decision-maker? Get Social. Don’t Burn Bridges.