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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130
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High-Low Pricing Strategy: What It Is & How to Leverage It

Hubspot Sales

Demand and consumer preferences are volatile — and what you charge for your offering has direct implications on its perceived value and sales figures. The strategy works for businesses that want to project themselves as "discount brands.". High-Low Pricing vs. Market Penetration. Image Source: Amazon.

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Digital Strategies for Local Business Client Growth

BuzzBoard

Exploring the Impact of Strong Digital Strategies on Local Business Client Growth If you’re a digital marketing agency aiming to boost the ticket size of your local business clients, venturing into the realm of robust digital strategies could be a powerful tactic. The trick, however, lies in its clever implementation.

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The Ultimate Guide to Pricing Strategies

Hubspot Sales

Set prices too high, and you miss out on valuable sales. Pricing strategies take into account many of your business factors, like revenue goals, marketing objectives, target audience, brand positioning, and product attributes. For example, if you sold marketing automation software , and your competitors’ prices ranged from $19.99

Strategy 137
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What’s the Best Pricing Strategy When Selling to Small Business?

BuzzBoard

For example, enacting a competitive pricing strategy can be favorable for small businesses functioning in markets already saturated. Discounting is another prevalent pricing strategy, often employed to promote new products or quickly boost sales. Remember, each small business is unique; thus, each strategy should be as well.

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On Measuring Sales Performance

Partners in Excellence

It’s becoming increasingly complicated to measure sales performance–particularly in complex B2B sales. I think we make the issue of measuring sales performance more complicated than it need be, because we confuse it with “compensating sales performance.” Who gets credit?

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A complete guide to email marketing, with examples

Apptivo

Email marketing is one of the most popular and comparatively cost-effective methods of marketing in today’s era. Email marketing is a powerful tool that is heading the marketing game of many B2B and B2C business models. All About Email Marketing. What is Email marketing? How does email marketing work?