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High-Low Pricing Strategy: What It Is & How to Leverage It

Hubspot Sales

Demand and consumer preferences are volatile — and what you charge for your offering has direct implications on its perceived value and sales figures. The strategy works for businesses that want to project themselves as "discount brands.". High-Low Pricing vs. Market Penetration. Advantages of High-Low Pricing Strategy.

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The Ultimate Guide to Pricing Strategies

Hubspot Sales

Set prices too high, and you miss out on valuable sales. The shoes cost $25 to make, and you want to make a $25 profit on each sale. Discounts, clearance sections, and year-end sales are examples of high-low pricing in action. Penetration Pricing Strategy. Penetration Pricing: Netflix.

Strategy 138
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On Measuring Sales Performance

Partners in Excellence

It’s becoming increasingly complicated to measure sales performance–particularly in complex B2B sales. I think we make the issue of measuring sales performance more complicated than it need be, because we confuse it with “compensating sales performance.” Who gets credit?

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What’s the Best Pricing Strategy When Selling to Small Business?

BuzzBoard

Discounting is another prevalent pricing strategy, often employed to promote new products or quickly boost sales. Examining the Dynamics of Pricing and Promotion While Selling to Small Businesses As sales professionals pitching to small businesses, understanding the dynamics of pricing and promotion is crucial.

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What are you Listening To? (Part I)

The Pipeline

Ask a group of sales people what are the most important attribute or abilities a good sales person needs to master, and “Listening Skills” will usually be near the top of the list. By Tibor Shanto – tibor.shanto@sellbetter.ca. No argument here, the ability and as importantly the patience to listen are crucial.

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6 Key Strategies Used by Every Shrewd Negotiator

Hubspot Sales

The process is a pillar of all things business, and sales efforts are no exception. Virtually any sale can involve some kind of negotiation, so naturally, as a salesperson, it's in your best interest to understand how to be a shrewd negotiator. This point is a mantra that applies to any kind of negotiation, including sales.

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Sales Compensation: The Ultimate Guide

Hubspot Sales

Sales compensation is one of the trickiest aspects of the sales organization to get right. How to create a good sales comp plan. Sales comp plan types. Sales contests and SPIFs. How sales compensation should work. A sales compensation plan operates from a basic principle: Money drives behavior.