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Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. Wait, are they working with bad data?

Data 251
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What is the True Cost of Bad Data for Your Business?

Zoominfo

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is the impact of bad data on sales and marketing?

Data 130
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How to Set a Compensation Plan for SDRs

CloserIQ

We recommend these best practices: 1) Determine the balance between base salary and variable earnings. Typically, SDR salaries are a combination of base salary and variable earnings. For SDRs who meet quota, the national average is 64% base salary and 36% variable earnings. Settling on the balance can be tricky.

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3 Mistakes in Sales Improvement

SBI Growth

Sales or marketing challenges exist in every organization. Or Marketing isn''t connecting with the market. aren''t the same today (social prospecting, content marketing, buying process maps, etc.). HR, Sale and Marketing leaders alike will want to read this. Sales performance may be suffering.

Hiring 292
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4 Ways on How to Use a Customer Persona for Better Marketing

LeadFuze

Creating personas can be beneficial for both marketing and business strategy. For example, if you’re selling real estate and one of your personas is someone who lives in Texas with an annual salary over $200k, it’s not likely that this will represent enough people for you to use as a basis for marketing decisions.

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The only sales enablement job description template you need to attract killer candidates

Close.io

If your sales team has easy access to a collection of tools, templates, cheatsheets, and other resources they can share with prospects, they’re going to spend less time trying to explain the benefits and perks of your product to each prospect. Benefits & salary ranges. And sales enablement resources come in many forms.

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The Complete Guide to SaaS Sales

Nutshell

Software-as-a-service (SaaS) refers to any cloud software product that a company hosts and makes available to customers over the Internet, rather than offering it as a download onto their computers or mobile devices. What Is the Average SaaS Sales Rep’s Salary? What Is the Average SaaS Sales Rep’s Salary?