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Adapter’s Advantage Podcast: Episode 11 Featuring Courtney Ness

Allego

In this episode, launch training specialist Courtney Ness shares her experience as a commercial biotech and pharmaceutical trainer. Courtney Ness is the founder of Field Factor Training , which helps biotech and pharmaceutical clients reach their highest level of preparation for product launches. Subscribe Today.

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Make Your Sales Force Your Loyalty Program

Sales and Marketing Management

I asked her what was the matter and she said, “For the last 12 years, I have had all my key financial accounts with Bank XYZ – a fund for my daughter’s college education and my mortgage, plus my personal savings and checking accounts. On this particular day, she appeared a bit frazzled and distracted.

Loyalty 290
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Is Your Customer at the Center of Sales Onboarding?

SBI Growth

Sales Onboarding vs. Sales Training. Sales onboarding programs differ from on-going sales training. Using standard sales training for new hires is a sure-fire recipe for long ramp times. Ingrid was a successful pharmaceutical rep. She was eager to train for her new role selling software solutions.

Hiring 324
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Pharmacosmos: 11 Best Practices for Onboarding in a Hybrid World

Allego

This article originally appeared in LTEN Focus on Training. For life sciences trainers and educators, the hurdles of 2020 were especially high. For Melissa Young, associate director of sales training and development at Pharmacosmos Therapeutics, the start of the pandemic coincided with the company’s first product launch.

Hiring 62
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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Jobs and Education: 32%. Marketing and Advertising: 25%. Professional Training and Coaching: 36%. What is the average email open rate for jobs and education companies?

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Avoiding a Product Launch Failure: How Modern Learning Reduces the 3 Biggest Risks

Allego

From escalating competition and shrinking product-launch windows to diminished training budgets, the risks and challenges associated with new product launches continue to increase. The Price of Inadequate Training. Money for training seemed to grow on trees. Clone’ Your Training Team.

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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

The article included a marketing expert’s explanation for why societal changes would render the door-to-door salesman obsolete: “Advertising is producing better results than the old method of personal solicitation.”. While the benefits of inbound marketing are critical, we are also seeing periods of low buyer engagement.

B2B 120