Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Pipeliner

APRIL 26, 2022

Sales kickoff events effectively get your sales team on the same page and enthused about the year ahead. An excellent way to make sure that everyone at your company is on board with how you want them to sell is by hosting a memorable sales kickoff event. Sales events should get your team excited about what’s ahead.

Exercises 52

Exercises Up-Sell Motivation Objections 52

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Training webinars. Case studies.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

Janek Performance Group

APRIL 11, 2023

The sales training market is producing a ton of content. There’s been a market for sales training since John Henry Patterson, George Eastman, and Andrew Carnegie built their empires in the 1800s. In this article, we will separate fact from fiction and explore the science of sales training in the modern age.

Training 62

Training Intent Sales Qualified Lead Margin 62

Jeffrey Gitomer

MARCH 31, 2011

Online Training. Book Release Event Photos. Tweet Share Thank you to everyone who was able to attend the book release event for Social BOOM! Here are some photos from the event: Do you have photos from the event? Overcoming Objections. Hire Jeffrey to speak at your next corporate event. Hire Jeffrey.

Hiring 221

Hiring Social Media Loyalty Cancellation 221

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Mankind’s earliest marketers knew this: Umbricius Scaurus , a resident of Pompeii in the first century, A.D, Marketing adapted to taste and preference. .

Marketing 192

Marketing eBook Social Media Trade Show 192

Chorus.ai

JULY 28, 2020

Objection handling is tough. Sales objections come in many forms, and it takes experience and quick wit to get used to them. It’s not just reps fielding sales objections who think so, either. As many as 35% of sales leaders believe objection handling is the biggest challenge their reps face. Why Do Buyers Object?

Objections 104

Objections Case Study ROI Lead Rank 104

SBI Growth

AUGUST 28, 2013

I spent last week at a Sales Management training event with a client. As a Sales Operations leader, you must be allocating the right resources to training. As a Sales Operations leader, you must be allocating the right resources to training. Here are 5 key takeaways that made this training a success.

Training 300

Training Sales Management Hiring Social Selling 300

Smooth Sale

APRIL 8, 2024

Whether you are a seasoned exhibitor or a first-time attendee, constructive preparation can maximize your experience and achieve your objectives. Leverage various marketing channels — including social media, email newsletters, your website, direct mail, and postcard mailings — to generate excitement and drive traffic to your booth.

Trade Show 88

Trade Show Maximizer Direct Mail Networking 88

Sales and Marketing Management

MAY 17, 2020

Organizations are doing their best to navigate this new landscape of layoffs, remote working, canceled events, slowing sales and demand slumps. Now more than ever, sales and marketing leaders should be looking to bolster those strategic partnerships in meaningful ways to solidify their channel. That’s the bad news. That’s a win-win.

Engineering 207

Engineering Revenue Incentives Incentive 207

Jeffrey Gitomer

SEPTEMBER 29, 2011

Online Training. Filed Under: Attitude , Overcoming Objections , Sales , Sales Management Tagged With: corporate sales training , customer loyalty training , customer service training , gitomer , Jeffrey gitomer , jefrrey gitomer , professional sales training , selling with social media. See Jeffrey Live!

Quota 234

Quota Training Hiring Social Media 234

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Showpad

MARCH 17, 2021

One of the most popular ways to grow in the industry is by attending sales enablement events and conferences. And because most events will take place virtually, you can attend conferences across the globe — right from your home office. We’ve updated our list of recommendations for sales enablement conferences and events to attend.

Sales Enablement 52

Sales Enablement Conference Face-to-face Top of Funnel 52

SBI Growth

SEPTEMBER 17, 2012

Sign up for our Q3 Make The Number Tour to get access to the LDR Skills and Exercise Checklist to give them the training they need. Look at your Sales Training dollars. Sales Departments are willing to fly all the field reps into a centralized location and train them for two days. One big training event and hit the phones.

Sales Qualified Lead 293

Sales Qualified Lead Buyer Training Leads 293

SBI Growth

FEBRUARY 24, 2014

He mentioned the obstacles he faces in creating compelling sales training for new products. One of his biggest hurdles was the lack of alignment between training and marketing. Sales was telling one story while the marketing content said something else. And improve your ability to train salespeople on new products.

Sales Enablement 200

Sales Enablement Marketing Collateral Face-to-face 200

Increase Sales

JUNE 7, 2012

In today’s world of 30 second sound bites to better informed prospects, sales objections may get you, the salesperson, off message and thus by being off message may become your Achilles’ Heel. Sales objections,why your potential customer will not buy from you right now, have always been part of the sales process.

Objections 167

Objections Facebook Sales Process Up-Sell 167

The Pipeline

DECEMBER 16, 2011

The REAL Problem with Sales Training. Stored in Guest Post , Productivity , Sales Leadership , Sales Success , Sales Training , e-book , execution. It seems that every week we are being told that sales training is not working in a very high percentage of cases – 85-90% was one statistic I read just yesterday.

Pipeline 230

Pipeline Training Twitter Hiring 230

Chorus.ai

DECEMBER 1, 2020

Objection handling is tough. Sales objections come in many forms, and it takes experience and a quick wit to get used to them. It’s not just reps fielding sales objections who think so, either. As many as 35% of sales leaders believe objection handling is the biggest challenge their reps face. Why Do Buyers Object?

Objections 73

Objections Case Study ROI Lead Rank 73

Understanding the Sales Force

JANUARY 31, 2024

Construction: A formal, staged, milestone-centric, buyer-focused sequence of events. If you want to put the finishing touch on your custom sales process, it should include a sales-specific (not marketing) scorecard that objectively scores every opportunity for the likelihood that it will be won.

Sales Process 182

Sales Process Decision Maker Sports Construction 182

BrainShark

MAY 3, 2022

Building and maintaining an effective sales training program is a difficult and continuous process. Brainshark , a Bigtincan company, is a sales enablement solution that: Makes creating training content easy. Lets you evaluate your training program’s impact on sales KPIs. How long will your training materials be?

Training 71

Training Hiring How To Course 71

Janek Performance Group

JULY 19, 2023

‍The success of any business largely depends on the ability of sales and marketing teams to work together effectively. This connection must be deeper than the marketing department providing sales reps with brochures and PDF attachments. Marketing can help sales reps understand their target market and ideal customer profile.

Quota 62

Quota Ideal Customer Profile Marketing Collateral 62

BrainShark

JULY 1, 2022

When it comes to measuring sales training ROI, most advice is either self-explanatory or ambiguous, such as “decide what success looks like” or “set expectations for your training.” Then, we’ll discuss the specific metrics you can track, as well as several best practices for calculating sales training ROI.

ROI 62

ROI Examples Training Lead Rank 62

Jeffrey Gitomer

AUGUST 15, 2011

Online Training. Filed Under: Attitude , Sales , Success Tagged With: attitude training , book on attitude , building trust , business social media , corporate sales training , customer service , customer service training , gitomer , jefrrey gitomer , sales blog , selling skills. Overcoming Objections. Categories.

Remedy 334

Remedy Hiring Training Social Media 334

Jeffrey Gitomer

AUGUST 10, 2011

Online Training. Great post JG…I read a lot of your material, and this particular post is something that I’ve been working on with my team for a long time…getting past the objections long before they ever come up. Overcoming Objections. Hire Jeffrey to speak at your next corporate event. Hire Jeffrey.

Hiring 297

Hiring Training Social Media Loyalty 297

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Mankind’s earliest marketers knew this: Umbricius Scaurus , a resident of Pompeii in the first century, A.D, Marketing adapted to taste and preference. .

Marketing 120

Marketing eBook Social Media Trade Show 120

Sales and Marketing Management

MARCH 8, 2019

The event was a culmination of thorough planning and conscious decisions about the learning objectives, content, fun and logistics. Incorporate different perspectives into training teams. We needed to decide if we include intro sales 101 training for our newer sellers in addition to advanced topics.

InsideView 223

InsideView Scale Exercises Call-back 223

LeadFuze

MARCH 9, 2021

How to train your team effectively with sales role play in 3 steps. Image Source: Elevate Corporate Training ). It also gives them a great opportunity to ask questions and learn how you would like them to navigate certain objections and other roadblocks they may come across throughout new client acquisition and beyond.

Hiring 105

Hiring Training Sales Qualified Lead Exercises 105

Nutshell

MAY 4, 2020

Maybe you’ve heard “ the allegory of the long spoons ,” which goes something like this: Descending the steps of a monastery, a young monk in training quizzes his master: “What are the differences between Heaven and Hell?”. The result is a new sales landscape that is objectively more difficult than before. None at all?

Lead Generation 119

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 119

Sales and Marketing Management

MAY 14, 2020

These conditions can present challenges for sales organizations, where in-person meetings and events are typically part of “business as usual.” With internal meetings (training bootcamps, sales kick-offs, role play sessions, etc.), such as sales onboarding and training sessions, and even sales meetings?—?online.

Sales Enablement 227

Sales Enablement Scale Policies Distribution 227

Mr. Inside Sales

AUGUST 21, 2022

If you could wave a magic wand and change two things about your online marketing, what would they be?”. He told me that he attends many face to face networking events, and he realized he would never use his phone prospecting script with anyone in person. ON DEMAND SALES TRAINING THAT GETS RESULTS! Get Access Today.

Prospecting 156

Prospecting Face-to-face Sales Qualified Lead Cold Calling 156

DiscoverOrg Sales

JANUARY 29, 2018

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. We think the GDPR, based on its plain language, does not apply to B2B marketing under this test, because the offer is to the employer, not the employee. The GDPR deadline is looming.

Data 215

Data Marketing Ideal Customer Profile B2B 215

Cience

NOVEMBER 20, 2019

According to AdStage , 68% of B2B marketers use in-person events for lead generation initiatives. CIENCE marketing managers are among that 68%. Not only do we participate in events, but we also help our clients leverage event sales meetings to full potential. Event Lead Generation. Yes, they are.

Lead Generation 40

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 40

Igniting Sales Transformation

DECEMBER 1, 2019

As sales teams mount their final push to finish 2019 strong, someone in a sales enablement, marketing or sales support role is planning what has become status quo in sales. Use your SKO time to train your sellers how to be better at selling; otherwise scrap the meeting. Planning beyond the event. SKO’s are expensive!

Meeting 130

Meeting Decision Maker Revelation ACT 130

Allego

MAY 14, 2019

Effective training is critical to the success of your salespeople, so it’s important to understand whether you’re getting the kind of return you expect from your training efforts. But assessing the ROI of sales training is often a challenge because the “R” (return) part is hard to measure. Training Event-specific ROI.

ROI 67

ROI Training Travel Sales Cycle 67

Jeffrey Gitomer

AUGUST 3, 2011

Online Training. Filed Under: Attitude , Customer Loyalty , Generating Referrals , Sales Tagged With: attitude training , building trust , establishing trust , gitomer , how to sell , Jeffrey gitomer , jefrrey gitomer , sales leadership , sales skills. . -->. Overcoming Objections. See Jeffrey Live! Hire Jeffrey. Categories.

Hiring 268

Hiring Training Social Media Loyalty 268

Sales and Marketing Management

JUNE 29, 2020

providing them with resources, knowledge and tools to achieve those established objectives. Surveys indicate that nearly six in 10 vendors are either maintaining their existing budgets or increasing marketing spending despite the COVID-19 disruptions. Success can only be achieved if brands, partners and vendors.

Engineering 156

Engineering Revenue Incentives Incentive 156