Maximizing Event ROI: How to Close Deals on the Event Floor
ExecVision
APRIL 23, 2018
I’ve been to a lot of events in my career: sometimes as a sponsor, sometimes as a vendor, and other times as an attendee. Research shows that buyers can get 70% of the way through the procurement process without interacting with a salesperson. With all of these challenges, how do you get ROI from trade shows, conferences, and events?
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