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Make Trade Shows a Dependable Source of Qualified Leads

Alice Heiman

Everyone wants more engagement at the trade shows and events they invest in. Everyone I know would like to prove their ROI from events by showing how much revenue was generated from the leads they got. . Trade shows and events can be a dependable source of qualified leads. Trade Show Failures.

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How to handle Post-Trade Show Trauma

Don on Selling

You had a successful time at a trade show. You just experienced post-trade show trauma. What is post-trade show trauma? It’s that feeling in the pit of your stomach when you realize that all the time and money you invested in attending a trade show went right down the drain. Be patient.

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Trade Shows Don’t Work

Your Sales Management Guru

. Trade Shows Don’t Work. I have heard that phrase and similar comments from people about why they don’t include trade shows in their marketing programs, when in reality the reason many organizations do not gain a payback from their trade show investment is “they” don’t work the trade show.

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Digital Sales Strategies Using Event Campaigning

SalesforLife

What we’ve found in talking to our customers, is that BDRs, SDRs, and account executives are increasingly creating compelling events to drive pipeline creation. These events could be localized events, sporting events, experiential events, conferences, trade shows, or user conferences. 2) Referrals.

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Working a Trade Show is a Job

Your Sales Management Guru

Working a Trade Show is a Job. I have been speaking at a variety of industry trade shows delivering keynote programs, educational breakout sessions and general networking opportunities. They have invested time and money to fly here and yet I see this at the 20 or so trade shows I attend each year.

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Trade Shows Can Work!-new idea!

Your Sales Management Guru

Trade Shows Can Work-new idea ! NOTE: Several weeks ago I wrote a blog on “ Why Trade Shows Don’t Work” , shortly after a good friend, Todd Schnick, wrote me a note to discuss how he makes trade shows work! But if your trade show strategy is built on walk-up traffic, you are better off saving your money.

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How to Create a Sales Prospecting Action Plan

criteria for success

How to Create a Sales Prospecting Action Plan. We recommend that salespeople, sales managers, and anyone else in a selling capacity create a Prospecting Action Plan every month. What industry events (such as trade shows) do they attend? Do they attend networking events? The Philosophy.