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Why Measuring Success on Cost Per Lead is a Huge Mistake

Pointclear

Cost-per-lead is not the correct metric for measuring marketing initiative success for the following reasons: It incorrectly incents volume over quality. It adds cost and creates inaction when sales execs discover the leads don’t meet criteria. Lead-to-Opportunity Conversions (SALs to SQLs). Cost-Per-Opportunity (Cost-Per-SQL).

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Gamification: The Secret to Accelerate Onboarding

SBI Growth

The 4 primary characteristics that make it an accelerant to onboarding include: Competitive Environment: Top sales people are highly competitive. Incentive Compensation: Sales people are “coin-operated.” They thrive on opportunities to win rewards and prizes. Onboarding Goals Brought into Harmony.

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Can Women in Sales Overcome Unconscious Bias in High-Tech?

No More Cold Calling

It’s sneakier than gender discrimination or racial prejudice of old, but just as damaging for careers, relationship-building opportunities, and account based sales teams. What moved me the most were the comments from immigrants and minorities, who wrote about how they experienced the same biases as women in sales.

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Why Cost per Lead is a Bad Way to Measure Your Return on Lead Generation Efforts

Pointclear

Cost-per-lead is not the correct metric for measuring marketing initiative success for the following reasons: It incorrectly incents volume over quality. It adds costs when sales discovers many leads don’t meet criteria. Lead-to-Opportunity Conversions (SALs to SQLs). Cost-Per-Opportunity (Cost-Per-SQL). Cost-Per-Lead.

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Is Your Compensation Plan Evolving with the Company?

SBI Growth

To drive the right behavior and hit your targets, your sales compensation must evolve at the same pace as your company. Sign up for our no-cost event here and receive our Field Sales Compensation Assessment Sheet to find out if your program is outdated. Are you clinging to a legacy Sales Compensation model?

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Old-School Territory Management is Dead: A Q&A with John Stewart, CEO of @MapAnything

SBI

Often, “all-star” sales reps are costing the company money and potentially losing market share because their territory is so overloaded that they cherry pick and leave opportunities for competitors to take. To sum it up, John asserts that territory planning is now a critical part of sales success.

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The 13 Least Known Sales Technologies

Velocify

This is most useful for field sales teams who need reps to connect with customers in person and need a way to automate the process so they can scale effectively as territories shift and change. Sales managers can leverage this to develop accurate forecasts with reduced pipeline risk. 6) Incentives and Commissions.