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The power of incentive programs lies in their structure

Sales and Marketing Management

Author: Tim Houlihan The best incentives have open budgets, meaning anyone who qualifies can win. Open budgets tend to lead to improved morale due to the general ability for reps to feel like they have a chance at winning and that will lead to more sales. Recognition vs. Incentives. It’s easy to measure. That’s recognition.

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6 steps to adapt effectively

Sales and Marketing Management

from all of your sales channels. Optimize your e-commerce channel to give buyers ease and convenience, and make sure all your sales channels are integrated and incented to collaborate with each other. whether through inside sales or field sales. How COVID-19 could reshape sales. Are you digital-ready?

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Why Measuring Success on Cost Per Lead is a Huge Mistake

Pointclear

In the search for the holy grail of marketing KPIs, we want ones that correctly emphasize ROI over lead cost, tie lead generation to overall revenue and profits, identify the most successful marketing initiatives and deliver insights that can be leveraged to run future high-return activity. It incorrectly emphasizes cost over ROI value.

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Old-School Territory Management is Dead: A Q&A with John Stewart, CEO of @MapAnything

SBI

These “intelligent” territories ensure more client/prospect contact, drastically accelerate revenue, and empower a motivated sales team. Plus, when those star reps blow out their numbers, they get paid accelerators over and above their target incentive comp, costing their companies even more. So, I asked John to tell me more.

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Is Your Compensation Plan Evolving with the Company?

SBI Growth

To drive the right behavior and hit your targets, your sales compensation must evolve at the same pace as your company. This is especially important for smaller companies where revenue growth and new clients are vital for success. Are you clinging to a legacy Sales Compensation model? Problem: You’ve got the stock broker model.

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Why Cost per Lead is a Bad Way to Measure Your Return on Lead Generation Efforts

Pointclear

Shifting to Outcome-based Accountability and Revenue Metrics. Some trends in the industry: Marketing’s mission includes direct responsibility for a higher portion of revenue. Tie B2B lead generation activity to overall revenue and profits. It adds costs when sales discovers many leads don’t meet criteria. Cost-Per-Lead.

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A Powerfully Effective Sales Contest To Motivate Your Team

MTD Sales Training

Sales incentive contents can be a positive force to help motivate your sales people to new levels of productivity and loyalty. Alternatively, poorly constructed or inequitable sales challenges can result in anti-productive activity, resentment and rebellion. Beat the Boss.