B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?
Pointclear
MARCH 22, 2011
You'll probably tell your friends, post on Facebook or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. Bottom line: While I may not have been scored as a valuable prospect, I was valuable in other ways—as an influencer. Scoring the Prospect Experience. OK, this a consumer example.
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