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How to Build Sales & Marketing Pipeline During the Coronavirus

Zoominfo

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239
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Always Thank The Gatekeeper

The Pipeline

When I ask sales people what their biggest challenge is in getting to speak directly with decision makers they are targeting, and voice mail or gatekeepers are at the top of the list, (while call reluctance should be right there with the other two, they don’t usually volunteer that fact). What’s in Your Pipeline? Tibor Shanto.

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How to Build Sales & Marketing Pipeline During the Coronavirus

Zoominfo

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectable.

Pipeline 100
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Nurturing Beyond Email to Accelerate Your Pipeline

Sales and Marketing Management

Author: Nick Bhavsar, Senior Vice President Marketing, Get Smart Content We’ve all been there: It’s the end of the quarter and you find yourself staring at the numbers, wondering how you’re going to make up the revenue gap in such a short amount of time. But, modern marketing has created ways for marketing to help in the short term as well.

Pipeline 185
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It’s a great time to start upgrading your clients

Sales 2.0

Deals are stuck in the pipeline and new opportunities are in short supply. If you don’t sell to the enterprise market, it’s very likely your competitors will. It’s very likely under those circumstances that they will overtake you in their delivery capabilities and their market penetration. Much buying is “paused.”

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This Is Why Your Lead Generation Process Isn’t Working

No More Cold Calling

Find out how to unclog your sales pipeline. You can’t count on accurate forecasts when pipelines are unqualified, so you’re never really sure whether your team will make quota until it’s too late. In most cases, their lead generation process depends on marketing to round up online leads. Why can’t they get past the gatekeeper?

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RevOps Will Fix Your Pipeline and Your Love Problems

Sales Hacker

RevOps is… “A one person job.” — Michael Canty , Head of Global Revenue Operations at Tomorrow.io. “…the same as Marketing and Sales Ops.” — Dwamian McLeish , CEO & Founder at Junction. “A Your Marketo button pushers.” — Chris Willis , Global Marketing Operations Manager, Integrated Marketing Strategies at Trimble Inc.