Truth Bomb: Salespeople All Look Alike to B2B Buyers
No More Cold Calling
MAY 25, 2023
One marketing platform or sales enablement app? One insurance broker, attorney, banker, or consultant? Yet, when Salesforce surveyed sales pros in 2022, only 28 percent said they expected to meet or exceed quota this year. Referrals help you stand out in a sea of B2B sellers. One IT provider from another? That’s pitiful.
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