The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
Pipeline Development Generate interest Relationship building Pipeline expansion BDRs are often a lead’s first contact with your organization. Through consistent follow-up and relationship-building activities, BDRs can expand sales pipelines. In general, they note: 75% of BDR organizations have grown or maintained their size.
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