Why Customer Loyalty Isn’t Always About More Choices
No More Cold Calling
NOVEMBER 14, 2019
I wasn’t cold calling , I was calling a referral—who, by the way, had no contact information on his email signature. That’s just plain rude, and it’s certainly not how to build customer loyalty. Companies invest significant money on marketing—email campaigns, SEO, and strategies for getting found and building customer loyalty.
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