Increase Sales

SEPTEMBER 28, 2013

So let us stop with this current catch phrase of social selling just to sell some webinar, book, etc, you get my drift. Now social marketing specific to B2B is a subset of marketing just as direct mail, advertising, business to business networking and promotional items all are. Prospecting.

Social Selling 153

Social Selling B2B Direct Mail Marketing 153

Score More Sales

FEBRUARY 12, 2013

Working with and talking to many SMB and smaller mid-market companies in the past year, what is certain is the uncertainty some folks have around social selling for business-to-business (B2B) companies. 1) They feel they don’t have the time to “add” social strategies to their sales and marketing repertoire.

Social Selling 236

Social Selling Webinar Metrics Retail Outbound 236

SBI Growth

NOVEMBER 27, 2012

This is why there is such a push for compelling content marketing strategies these days. Blogs, ebooks, webinars, social media. As the Sales Leader, you have high expectations for Marketing to deliver. Are you prepared to defend yourself if Marketing places the same accountability on you? Who owns the other 60%?

Social Selling 308

Social Selling Social Media Eloqua Webinar Metrics 308

The Pipeline

APRIL 16, 2014

The best sales processes are those that evolve and reflect the changing nature of their clients and markets. While there will always be “new ways” to sell, the best sellers look for what works, not what is new or fashionable, including yes cold calling. Why Cold Calling and social selling are not mutually exclusive.

Cold Calling 306

Cold Calling Webinar Metrics Fashion Sales Qualified Lead 306

Nimble - Sales

JANUARY 29, 2024

Couldn’t make it to our recent webinar? We’ve got you covered with a Webinar Replay. In this engaging session, Nimble’s marketing experts, Jenna Dreikorn and Gabi Lohr, delve into the latest enhancements to Nimble’s Web Forms and how this innovative feature can streamline your team’s data collection processes.

Webinar Metrics 62

Webinar Metrics Data Marketing Social Selling 62

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. Enter: Marketing attribution. What is marketing attribution? Let’s get into it!

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Increase Sales

JANUARY 3, 2013

The last few days I have been engaged in several conversations about social selling and the overall sales process. There seems to be an ever growing gap between social selling and actually realizing the goal to increase sales. In other words, social selling is really social marketing.

Social Selling 158

Social Selling Ideal Customer Profile Sales Process Top of Funnel 158

Increase Sales

NOVEMBER 19, 2012

Social media has created a new aspect within small business called social selling. Even though some small business coaches, social media coaches and small business consultants who are promoting this new aspect presume that all sales are social, this presumption is almost negated when reading their articles, blogs or books.

Social Selling 139

Social Selling Social Media Small Business Small Business 139

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is Marketing Attribution? Let’s get into it!

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Understanding the Sales Force

NOVEMBER 15, 2013

I''m actually a proponent of social selling, not a detractor. On the other hand, they closed only 5% of the leads from social selling. It''s not the 69% of referrals, but it sure beats the hell out of cold calls and the rest of the social selling leads. How did the top salespeople fare on those?

Social Selling 180

Social Selling Cold Calling Referrals Social Media 180

Nimble - Sales

MARCH 20, 2023

It’s not too late to learn “How to Develop a Customer-Centric Growth Plan for 2023” from our recent Nimble Education Webinar with VisionEdge Marketing founder Laura Patterson! Laura has 25+ years of experience in sales and is recognized as one of the pioneers in Marketing Performance Management.

Webinar Metrics 52

Webinar Metrics Customer How To Education 52

Chorus.ai

JANUARY 8, 2020

If you're in the market for a quick hit list of webinars to watch from your couch (or listen to from your car), I've put together a few of my favorites that have inspired me throughout the year. My favorite line from this Webinar is, “One of the most dangerous negotiations is the one you don’t know you’re in.”. Happy learning!

Webinar Metrics 79

Webinar Metrics Scale Negotiation Lead Rank 79

SBI Growth

JANUARY 17, 2013

Sales teams know that social selling on LinkedIn will help make their number. The Marketing team can help support sales rep social sellers by growing their own networks. In a time strapped environment, what are the “Must do’s” for Marketing teams? Support your social sellers by growing the marketing team’s network.

LinkedIn 332

LinkedIn Marketing Ideal Customer Profile Networking 332

Pipeliner

SEPTEMBER 12, 2018

Social selling has revolutionized the way that we sell in the modern, technological era. This article explores actionable steps to harness the power of social selling. Social Selling Hype: There was a lot of hype surrounding social selling when it first entered the business world.

Social Selling 49

Social Selling Social Media Ideal Customer Profile Consumer 49

SBI

FEBRUARY 12, 2013

What’s all the hubbub about “social selling?” After all, selling has never been anything if not ‘social.’ LinkedIn has made socializing with extended networks a, well, socially accepted form of networking. I’ll be sharing my own favorite during the webinar. Social is not a waste of time.

Social Selling 135

Social Selling Scale Webinar Metrics Networking 135

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV. 1. Marketing 360. 2. Duct Tape Marketing.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

SBI

OCTOBER 16, 2012

Social Selling and Big Data at the Upcoming Sales & Marketing 2.0 will host the Sales & Marketing 2.0 The focus is purported to be on the benefits of big data for B2B sales organizations with an emphasis on social technologies. Sales & Marketing. Conference. Next week, Sales Dot Two Inc.,

Conference 131

Conference Social Selling Data Marketing 131

Zendesk Sell

JANUARY 24, 2019

Social selling — a term that wasn’t even on the radar of sales reps 20 years ago. Now, 90% of top-performing salespeople use social media as part of their sales strategy. In addition, 78% of social sellers outperform their peers who don’t have a social media strategy. What is social selling?

Social Selling 61

Social Selling Twitter How To Facebook 61

The Pipeline

JANUARY 13, 2014

Just last week I had a notice for a webinar from one of the original Sales 2.0 gang, inviting me to a webinar on cold calling. BTW, if you want to attend a webinar from someone who never wavered from cold calling, click here. Other pundits who not so long ago wrapped themselves in the Sales 2.0 Sales Process Tibor Shanto'

Cold Calling 312

Cold Calling Webinar Metrics Fashion Social Selling 312

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content. Billy Gene is Marketing Inc. Go check it out!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Vengreso

MAY 2, 2019

The modern marketing executive has seen every sales trick in the book. When you consider that he or she leads their own team of marketers who strive to generate awareness and demand for their sales team, anyone in who sells a marketing solution must take an approach with the marketing leader that will get their attention and win their trust.

Marketing 99

Marketing Webinar Metrics Buyer Persona Lead Rank 99

No More Cold Calling

JANUARY 29, 2014

The rapid growth of LinkedIn, Facebook, Twitter, and a whole range of other social selling tools, has lead an entire generation of sales people to abdicate their sales duties to technology. Jan 29 2014 2:00 pm.

Webinar Metrics 159

Webinar Metrics Social Selling Referrals Twitter 159

Janek Performance Group

APRIL 2, 2024

Our recent webinar Turbocharging Business Development Strategies introduced measurement at the macrolevel. In addition, the roles of marketing and sales automation should be designated and measured throughout the sales cycle. Today, HubSpot research illustrates the changes that value social selling has brought.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

The Pipeline

NOVEMBER 25, 2011

Top Sales & Marketing Awards 2011. Stored in Attitude , Awards , Business Acumen , Communication , Compete , Marketing , Sales Success , execution , qualifying. One for Top Sales & Marketing Blog , where I share the company of last year’s winner S. Gap Selling. Interactive Selling. March 2008. Guest Post.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

Pipeliner

APRIL 12, 2024

We mentioned our free webinar on reviving lost customers. Our Host John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. He advocated for a structured sales process.

Video 52

Video Revelation Case Study Pivotal 52

Hubspot Sales

APRIL 1, 2024

It means sales and go-to-market motions are going to have to evolve. Marketing is going to have to evolve, too, but that's a whole other topic.) Don’t count on a lot of interest in those 45-minute webinars. Budgets were inflated and inbound leads were plentiful, which created a distorted view of what it’s like to sell.

Ideal Customer Profile 80

Ideal Customer Profile Inbound Lead Rank Lead Scoring 80

Pipeliner

JUNE 25, 2020

Is having a structured sales team in the digital marketing world really a must? Sales in digital marketing have constant challenges. The more you deliver as a marketing agency the more you understand the sales aspects and its specifications. Fine lines between sales and digital marketing. Representing a brand.

Webinar Metrics 52

Webinar Metrics Hiring Marketing Strategy 52

No More Cold Calling

NOVEMBER 25, 2014

Referral selling is by far the most effective sales strategy out there. So be sure to check out the latest from No More Cold Calling and turn practice into profit: [Webinar] Generation Huh? Why Social Sellers Need to Focus on Relationships, Not Networks Social selling isn’t a new concept. Learn more.)

Referrals 285

Referrals Cold Calling Webinar Metrics Networking 285

Adaptive Business Services

APRIL 12, 2023

My first eBook was called “Focused Social Selling”. Master Networker also became a slide show and a webinar. Training and eBooks yield multiple assets Over the past several years, I have created two eBooks and published two books. The second was “The 12 Steps to Becoming a Master Networker”.

eBook 71

eBook Direct Mail Webinar Metrics Course 71

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

A Sales Guy

MAY 20, 2015

Hey, marketers, I have a suggestion. Reach out to some of the best social sellers in the world like, Koka Sexton, Brian Fanzo , Jack Kosakowski , Jill Rowley , Eric Mitchell , Carlos Gil, etc. You need to learn how to social market because you’re making a mess out of it. Social marketing is just like social selling.

Marketing 60

Marketing Webinar Metrics Twitter Hiring 60

Sales Hacker

APRIL 20, 2020

As a result, B2B sales and marketing teams are yanked towards inside sales strategies like account-based marketing and remote selling. Sales and marketing must banish silos and band together during this turbulent time. Why Account-Based Marketing Is the Right Response. Create a Crisis-Countering ABM Action Plan.

Account Based Marketing 82

Account Based Marketing Webinar Metrics Strategy Marketing 82

Increase Sales

JULY 12, 2013

Yet selling has always been social from the bazaars and open markets of years gone by to the 21st century where technology allows more sellers to connect with more buyers. There appears to be a new rush to embrace social selling as something new and different. Social selling is not new nor different.

Social Selling 127

Social Selling Channels Advertising Advertising 127

Zoominfo

JUNE 26, 2018

Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data-driven marketing is never ‘done’. In some respects, data may even be more important to social selling, since details on prospects and value-added information about them may come from many sources.

Data 147

Data Buyer Persona B2B Telemarketing 147

SBI Growth

JANUARY 14, 2013

Product Marketing didn’t train his team for the launch. Field marketing was short staffed so he didn’t get any leads. Evolve Your Social Selling —being on LinkedIn is not enough. The problem is they don’t know how to execute social selling at a high level. Reinvention —Andy is in the market.

Lead Rank 324

Lead Rank Lead Scoring Social Selling Sales Methodology 324

Score More Sales

APRIL 4, 2013

Join moderator Nancy Nardin of Smart Selling Tools for an hour-long, highly interactive webinar discussion about how to become more interesting to grow sales with me and my co-panelists Trish Bertuzzi of The Bridge Group, Inc. and Barb Giamanco of Social Centered Selling. The Solution.

Webinar Metrics 224

Webinar Metrics Outbound Social Selling Buyer 224