The Art of the Bluff: How This Poker Tactic Could Boost Your Sales
Sales and Marketing Management
NOVEMBER 25, 2019
For example, if you’re trying to negotiate a price, then both parties have the opportunity to bluff. Say you believe that your prospect is willing to pay $15,000 to $20,000, a range you’re willing to accept, so you make an offer that's “at your floor” of $20,000 – you've bluffed, and your prospect now has the chance to call.
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