5 trends in gaining more customer insight
Sales and Marketing Management
FEBRUARY 12, 2020
Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. They can qualify and route leads, engage with existing accounts, and generate pipeline. Customers have more power and more information than ever?—?they they know what they want.
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