Bridging the Gap Between Likability and Trust in Sales
Janek Performance Group
OCTOBER 17, 2023
Most people want to be liked. More importantly, they see it providing professional benefits. Salespeople are no different. While likability can be a huge plus in sales, it’s not the only reason buyers buy. Today, with tighter budgets and multiple decision makers, there’s much more to it. Buyers buy whether they like the seller or not.
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