The Best Referral Programs Start with a “Referral Culture”
No More Cold Calling
SEPTEMBER 6, 2018
For the first time ever, clients are asking me how to build a “referral culture.” Sales VP Sam told me he wants to create a referral culture, as did CRO Sue, and CEO Amanda. They recognize that referrals are the fastest and “stickiest” business development methodology for qualified lead generation. That’s culture.
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