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Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Short attention span theater – The typical white paper is just too long.

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Stay Ahead of the Curve: Best New Sales Resources for 2021

Anne Miller

And there is no better place to discover the newest “tricks” than in Top Sales World’s hot-off-the-press list of sales resources. Ebooks/white papers. Sales Evaluation Tools. TSW is the leading source for all things sales. Disclaimer: I was one of the judges for the Best Sales Book category).

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Attract & Convert: How to Get Sales Leads using Inbound Marketing

eGrabber

Infographics, eBooks, and White Papers: Infographics – Sometimes, plain text just won’t cut it. These valuable resources sow the seeds of trust, fostering long-term relationships. White Papers – For prospects seeking deep dives, white papers are your anchors.

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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. Demand creation Includes webinars, white papers, and product trials 3. Sales enablement Includes playbooks, ROI tools, and battle cards 4. The good news?

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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5 Best Sales Enablement Tools on the Market in 2022

Gong.io

Investing in a sales enablement tool and using it effectively ensures that no case study or white paper sits around unused. . Not only that, but you can use smart tools to analyze sales calls, identify what top performers do differently, and better train your sales staff. But what is a sales enablement tool?

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Why, How, and When to Upskill Your Sales Team

Janek Performance Group

It motivates and boosts confidence, giving reps the tools to succeed. As buyers know more about their problems, potential solutions, and available resources, the more discerning they can be. For more, see our white paper Finding, Onboarding, and Retaining Top Sales Talent. This makes upskilling so essential.

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