article thumbnail

The Missing P(iece) In the Sales Enablement Puzzle

Sales and Marketing Management

Instead, the most resilient and successful sales organizations are building programs that draw maximum value from more of their existing reps. This requires going beyond one-size-fits-all training and development programs that are measured by simple pass/fail certifications or completion rates. The Missing Metric.

article thumbnail

How to Fix What’s Missing from Your Sales Training Program

Sales and Marketing Management

Lee Smith A recent State of Sales report published by LinkedIn revealed that U.S. businesses spend $15 billion a year training their sales employees. Despite this spending level, 68% of sales professionals are rated as moderate performers in the State of Sales, fourth edition, report from Salesforce.

Training 326
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New Sales Enablement Report: 74% of Orgs to Increase Spend in 2023

Sales Hacker

And many have turned to sales enablement. Related: What Is Sales Enablement? At Mindtickle, we recently commissioned a survey of 500+ sales leaders , sales reps, and sales-adjacent professionals to find out how they’re approaching sales enablement – and how that might change in the midst of a potential recession.

article thumbnail

What is Sales Enablement

Score More Sales

Sales enablement is much talked about and often misunderstood or misrepresented. Just what is sales enablement and how does it affect the organization as a whole? This week at DemandCon I saw one of the best presentations about Sales Enablement I’ve seen given by Jerry Rackley of DemandMetric.

article thumbnail

How Sales Enablement Can Improve Virtual Selling

Allego

According to a Bain & Company survey , 92% of B2B buyers prefer virtual sales interactions, with 79% of sellers also realizing its effectiveness. Sales teams must be equipped with tools to successfully close deals regardless of location. That’s where sales enablement comes in.

article thumbnail

Highspot Customer Adoption Surges as Demand for Sales Enablement Rises Worldwide

Highspot

27, 2022 /PRNewswire/ – Highspot , the sales enablement platform that increases the performance of sales teams, today announced soaring customer adoption as organizations worldwide turn to sales enablement to drive revenue. SEATTLE, Jan. Germany and northern Europe more than doubled in the last year.

article thumbnail

Is Your Sales Enablement Enabling the Right Things?

SBI

Sales enablement is a hot topic at the moment, and a key priority for many sales organizations. According to the CSO Insights 2016 Sales Enablement Optimization Study , 32.7% of surveyed organizations had a sales enablement function in 2016 (up from 25.5% in 2015), but only 5.2%