AI-Powered Selling and the Social Graph
Sales 2.0
DECEMBER 4, 2023
One of the mechanisms for this improvement will be leveraging the “social graph” more effectively. It’s always been true that a referral beats any other lead, with referrals converting to customers 50% of the time, according to Joanne Black. The best tool today for this research is LinkedIn. LinkedIn can show us who knows who.
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