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Three Recent Hurricanes Show the Path to More Effective Selling

Understanding the Sales Force

This past week, Hurricane Lee roared into Nova Scotia, becoming the first such storm to do so since 2003, although at the time it made landfall, Lee had been downgraded to a post-tropical cyclone. However, working with them also lengthens the sales process. In my space, that is our buyer and signer.

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Ranking the top email marketing platforms by their CRM features

Nutshell

Can you rely on your email marketing platform to do the job of a CRM ? . Email marketing software offers users a basic way to manage their database of contacts, which makes it extremely valuable to new businesses. Today, we’ll uncover how five of the leading email marketing providers stack up when it comes to contact management.

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Best time to ask for a referral? Listen for warm words from your buyer

Selling Essentials RapidLearning Center

Referrals aren’t a function of a specific mile marker in the sales process. Sales and marketing professors at Western Carolina University and Georgia State University surveyed 406 customers of a B2B service to see under what conditions they were most open to giving referrals.

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An ‘A’ Player’s Rise and Fall

SBI Growth

The market outpaced him. You will learn if you possess the relevant skills of an “A” player sales leader. He did it as a District Sales Manager. From 2003-2011, Dave was on a rocket ship. Dave became VP of Sales for the Americas. In July, decided to roll out a sales process across the Americas.

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Revisiting the Buyers Journey

Membrain

I can still remember the powerful inspiration I gained from my first reading of Hugh Macfarlane’s “The Leaky Funnel” – the 2003 book that first drew the B2B sales and marketing community’s attention to the concept of the buyer’s journey.

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3 Ways B2B Buying Behavior Has Changed—Forever

Allego

Then, the AC on my beloved 2003 Toyota Highlander died. I wasn’t the only one who wanted to control the buying process (a seller-free buying process). Further, virtual sales processes companies implemented because of health and safety concerns are now expected for nearly all purchases. I needed to buy a new car.

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How much does it cost to win a sale – more than yesterday?

Sales Training Connection

Bain published a particularly interesting article noting that historically companies in the B2B market – “consistently grew their revenue faster than their sales and marketing expenses.”. During the sales process vendors are expected to bring real expertise to the party versus just selling products.

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